Wolter claimed that XpLrR is needed because archaeologists refuse to embrace scientific technology and are too wedded to orthodoxy.
Problem is the academic community has been slow to embrace rapidly changing scientific technologies, and resistant to new theories and ideas about history, even combative at times. The recorded history of mankind is now in direct conflict with what the mountain of new facts being recorded thanks to these scientific advances.
The new joint venture appears to be as slapped together as the pair’s hypotheses about history, and it seems that they have not done the research to secure the rights to their own company name. As of this writing, Wolter and Pulitzer have not trademarked the XpLrR name, and I’d be interested to hear from National Geographic, owner of the trademark on the word Explorer for multimedia products for their 31-year-old documentary series, if they will allow the pair to use name unchallenged. Similarly, the XPLRR name is owned by an Atlanta-based geolocation app, as is the xplrr.com website. He had to settle for https://xplrr.tv/, which has no content and only a basic template design, with a photo taken, seemingly without permission, from National Geographic.
Another example of the lack of care that went into the announcement: As of this writing, the Twitter hashtags #GoXplrr and #WolterPulitzer meant to direct readers to the new venture return no results. Further, Pulitzer’s press release is badly written, full of errors, and fails to conform to standard press release format. (I say this as a trained communications specialist who has written his share of press releases.) He also chose to release the information late on Friday morning, a historically dead time for garnering any sort of attention for the venture since most publications (mine included) that would have covered such a story have already finalized their material for the weekend.
The only positive from the announcement is that the two seem to have finally taken my advice that audiences would benefit from having richer digital content, including access to primary sources, to support each episode of any new series. They plan to offer such content on digital platforms. After all, if I can do it in the hour it takes to watch one of these shows, surely our heroes, with their new company and a TV production staff, can manage to do the same amount of work with several months’ lead time.
Pulitzer declined to provide details on any of the new company’s upcoming products, or to elaborate on the “tombs” they plan to investigate. Under U.S. law, it is typically illegal to disturb graves, so it will be interesting to see how they will “explore” such tombs legally.