If you are looking for my review of the episode of America Unearthed that aired on July 2, I reviewed it last week when it debuted online. If the Travel Channel releases the following episode at midweek as they have been doing, I will review it this week. Otherwise, I will be taking off a couple of days for the holiday and will return Friday to review the next episode of Ancient Aliens.
If you are looking for my review of tonight's episode of America Unearthed, "Phoenicians in America," I reviewed it last week and you can find it here.
I am doing moving-related tasks today and don’t have a lot of time for writing, so today I’d like to share the ratings results for the past week in fringe history TV. On Friday, the History Channel and To the Stars Academy of Arts and Science collaboration Unidentified reached 1.158 million viewers (0.26 in the advertiser-preferred adults 18-49 demographic), beating its lead-in Ancient Aliens (1.1 million, 0.19 adults 18-49) for the first time. Both were trounced by HGTV’s My Lottery Dream Home. It’s interesting to see that Unidentified is growing its audience beyond that of Ancient Aliens, particularly in the younger demographic, though the small variance from week to week suggests that this isn’t yet a pattern and can be attributable to any number of factors, including the relatively dull topic for this past week’s Ancient Aliens. The ’90s throwback to Bob Lazar probably alienated some viewers who consider him old news. Last year’s In Search Of briefly topped its Ancient Aliens lead-in for a small part of its run, but the overall pattern has been for the 10 PM ET show to lose viewers since the 10 PM audience is smaller than earlier in prime time.
Before we begin today, some ratings news: America Unearthed ticked up in the live plus same day ratings to 514,000 viewers and a 0.09 in the advertiser-preferred adults 18-49 demographic. The show reached a series high for its Travel Channel run for an atypical episode with almost no fringe history content. The rise in viewership might be due to viewers finding the series after a few weeks on the air, or realizing new episodes are airing. It might also be due to continued weak ratings for the History Channel, whose Curse of Civil War Gold draws two-thirds fewer viewers than Curse of Oak Island, which normally fills the Tuesday night timeslots, or to the lack of major sports events on Tuesday leading to lower ratings for ESPN, whose largely male audience overlaps with that America Unearthed. The show’s performance over the next few weeks will let us know if the audience will continue to grow.
I'm an author and editor who has published on a range of topics, including archaeology, science, and horror fiction. There's more about me in the About Jason tab.
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