I am doing moving-related tasks today and don’t have a lot of time for writing, so today I’d like to share the ratings results for the past week in fringe history TV. On Friday, the History Channel and To the Stars Academy of Arts and Science collaboration Unidentified reached 1.158 million viewers (0.26 in the advertiser-preferred adults 18-49 demographic), beating its lead-in Ancient Aliens (1.1 million, 0.19 adults 18-49) for the first time. Both were trounced by HGTV’s My Lottery Dream Home. It’s interesting to see that Unidentified is growing its audience beyond that of Ancient Aliens, particularly in the younger demographic, though the small variance from week to week suggests that this isn’t yet a pattern and can be attributable to any number of factors, including the relatively dull topic for this past week’s Ancient Aliens. The ’90s throwback to Bob Lazar probably alienated some viewers who consider him old news. Last year’s In Search Of briefly topped its Ancient Aliens lead-in for a small part of its run, but the overall pattern has been for the 10 PM ET show to lose viewers since the 10 PM audience is smaller than earlier in prime time.
Last week, History’s sister network Viceland renewed Action Bronson’s Traveling the Stars, in which Bronson and his friends smoke marijuana and watch reruns of Ancient Aliens. This coming week is the semiannual History Channel Alien Con, the fan convention for Ancient Aliens and extraterrestrial/science fiction pop culture. As part of the promotional rollout for the convention, the History Channel arranged for Giorgio Tsoukalos to do interviews with California TV stations from a History Channel studio in Los Angeles. This is a step up for Tsoukalos, who last year had to physically schlepp out to local news studios. From History’s cushy digs, he spoke yesterday with Simone de Alba of Fox 40 in Sacramento.
I’m holding off on any major writing today until I review America Unearthed this evening. I just closed on a new house, and as you might imagine, there is a lot to do and not a lot of time to do it. As a result, I will be blogging intermittently for the next few weeks. I intend to continue reviewing America Unearthed and Ancient Aliens, but the days in between may be a bit spotty until I am set up in the new house. In the meantime, I thought that this week’s cover of The Week magazine was worth sharing. It points to the Navy’s recent revision of reporting guidelines for pilots who see unidentified objects in the sky, and it inflates that to the more grandiose idea of “Taking UFOs Seriously,” in keeping with the spin put on the story by the team at To the Stars Academy of Arts and Science in conjunction with their History Channel series Unidentified.
I'm an author and editor who has published on a range of topics, including archaeology, science, and horror fiction. There's more about me in the About Jason tab.
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