I sense that something is changing in the realm of “alternative” history. Since 2009, Ancient Aliens has pretty much dominated the genre, making the ancient astronaut “theory” the most popular of the pseudo-historical claims in the media. But since the program’s move to H2 last year, and the subsequently smaller audience, it seems like emphasis is shifting away from ancient astronauts. Four years was a good run, nearly matching the 1973-1978 high water mark for the first go-round after the In Search of Ancient Astronauts TV documentary. Instead, it seems that “alternative archaeology,” specifically diffusionism, is making a comeback. I wish I could quantify this, but it’s very difficult to generate hard data to capture the zeitgeist. The best I can do at the moment is to note a few data points. First, according to data described on the Facebook page of Continuum Films, the production company behind H2’s diffusionist program America Unearthed, that program is now H2’s highest rated show, besting Ancient Aliens. (Nielsen does not make this data available because H2 programs do not rank in the Friday top 100, meaning that they have fewer viewers than the 11 AM TNT rerun of Supernatural.) This could be for a number of reasons, though, including the greater number of viewers available at 10 PM, when Unearthed airs, versus 9 PM when Aliens is on; as well as the marked decline in quality in Ancient Aliens this season, which has taken to rehashing old material, often point-for-point.
But looking at my own website’s incoming traffic data, I’ve also noticed a shift from “ancient alien” search terms (those involving ancient astronaut writers or including alien-themed keywords) to diffusionist search terms, including those related to America Unearthed. My three most viewed pages are now discussions of diffusionism, for the first time besting discussions of ancient astronauts. I wonder if the Maya apocalypse had anything to do with this. It’s too soon to be able to see it reflected clearly in the data, but Ancient Aliens and Erich von Däniken were relentless over the past few years in claiming that “the aliens” were going to return on December 21 (or 23), 2012. (Giorgio Tsoukalos was an exception to the enthusiasm.) The aliens didn’t return, and I do wonder if the dawning realization that the world wasn’t ending as promised affected attitudes. Certainly the reduction of ancient astronautics into jokes about Tsoukalos’ hair, Childress’s nasal whine, and befuddled young starlets’ love of both Ancient Aliens and Tsoukalos did no favors. As happened in the 1990s, “alternative archaeology” (i.e. diffusionism) succeeds ancient astronauts in the public mind because it seems by comparison much more sober and plausible. Surely, it makes more sense to imagine Phoenician travelers, Atlanteans, or what-have-you rather than alien gods beaming down from the stars. But as I’ve learned, “ancient alien” believers are much less dedicated to their cause than supporters of alternative archaeology. This is because alternative archaeology is rarely just about exploring the possibility of trans-oceanic travel. (The exceptions are the hyper-diffusionists, who imagine everyone went everywhere, mostly because they think science is an anti-truth conspiracy.) Instead, it is frequently part of a conscious or unconscious desire to appropriate the past in support of one’s own identity or ideology. The clearest example is the way the exact same evidence is brought out to support Afrocentrism and an explicitly “white” lost civilization (Atlantis, Mu, or an unnamed super-civilization). By the same token, the need to delegitimize Native American claims to indigenous status has led to impassioned beliefs in everything from a lost “white” race of Mound Builders to Atlantean, Irish, Phoenician, Roman, Norse, etc. colonies in the continental United States—anyone, as long as they aren’t brown-skinned. Often, these imagined colonies have a direct ethnic connection to the people defending them, and taken as a whole they are quite clearly an attempt to bolster cultural identity for cultural groups whose history on the land is very thin. Having a precedent that one’s ancestors used to live here means that therefore one “belongs” on the land. Is it really a coincidence that “Norse” adventurers just happened to leave behind artifacts primarily where later Scandinavian immigrants settled? Or that “Irish” adventurers left behind their artifacts and “writing” where Irish and Scots-Irish immigrants lived in large concentrations? Ethnic pride works in more than one direction, of course. The Danish writer Carl Rafn was quick to attribute most of the mysteries of the New World to Scandinavians, and Olof Rudbeck convinced himself that Atlantis was “really” Sweden, specifically his hometown of Uppsala! Over in Russia, Anatoly Fomenko rewrote all of history to show that Russia was at the center of all time and space, and I have received dozens of messages from Georgia (the country, not the state) trying to convince me that Greek mythology and language was actually a development from prehistoric Georgia. Needless to say, such ethnocentric claims often fail to extend beyond their own country's borders. I also note that believers bend over backwards to create plausible scenarios where European boats could travel to prehistoric America, but few seem at all interested in whether Pacific cultures with documented sea-faring prowess, like the Polynesians, came to the Americas. And this despite the fact that scientists have actually been studying the real possibility of this Pacific diffusionism! But there is no cultural value to be gained from this for most alternative believers because Polynesians have no cultural connection to their own personal ethnic heritage. It’s not racism in that it’s not driven by an inherent hatred of non-white peoples, but it is a bias in favor of peoples one can claim as one’s own ancestors. This is why the first thing the ancient Greeks did when they colonized a new land was to imagine which of their ancestral heroes had first visited and claimed it, and it is why the intensity of belief in ethnic-exclusive alternative “artifacts” like the “Norse” Kensington Rune Stone burns so much more fiercely than the relatively mild belief in Atlanteans or aliens.
27 Comments
Thane
1/27/2013 12:33:27 pm
I think you are over-analyzing the shifting interest of the audience.
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1/27/2013 12:58:43 pm
You're right that I sort of changed topics midway through the post. The ethnic pride argument operates across time and certainly hasn't changed over the past two weeks. Kensington Rune Stone believers, for example, have been adamant about its reality since the 1800s, and their attitudes didn't change in the past few weeks.
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Thane
1/27/2013 01:19:20 pm
Humans are great that way, aren't they? When I say "great", I mean a mix of fascination and frustration.
Jon B
1/27/2013 12:50:54 pm
The AAT have enough interesting material to convince an audience for 1-2 hours -- provided a fair dose of suspension-of-disbelief. Watching them milk the same material season after season is like watching a bad recurring SNL sketch get worse over time. In the case of Ancient Aliens, however, they risk not only losing ratings, but losing followers. So hurray for that.
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Adam W.
1/27/2013 02:05:40 pm
Anyone with further interest in these ties between (spurious) archaeological claims and racial identity should check out Melani McAlister's book about US media representations of the Middle East, titled Epic Encounters. Fascinating read, and it indirectly illuminates one of my central frustrations (among a multitude) with the H2 Friday night block--the subtle and not so subtle racist assumptions that undergird so many of the claims made by these "experts."
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1/28/2013 12:07:08 am
Welcome, Adam! Yes, I've talked about this before. I had an article about it in Swans magazine recently: http://www.jasoncolavito.com/of-atlantis-and-aliens.html
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1/28/2013 07:55:15 am
Mr. Colavito,
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1/28/2013 08:29:52 am
What part of "It’s not racism in that it’s not driven by an inherent hatred of non-white peoples, but it is a bias in favor of peoples one can claim as one’s own ancestors" confused you? My references to racism referred to historically documented attempts by Victorian racists to use alternative theories for racist ends; most modern practitioners are not racists.
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1/28/2013 09:05:44 am
Mr. Colavito, 1/28/2013 09:12:27 am
Sigh. You're not rude for your beliefs; you are rude because you are making nasty personal statements and treating me with disrespect. 1/28/2013 10:58:47 am
Mr. Colavito, 1/28/2013 11:12:45 am
Seriously? If I wanted to ignore and suppress you, I'd delete your comments. 1/28/2013 11:28:09 am
OK, then, I take your answer as a bit of a concession your troops may be misguided when they consistently show very little in the way of intellectual curiosity. Archaeologists, by nature, are preservationists and preserving the status quo is oh so vital, isn't it?
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1/28/2013 11:55:19 am
Troops? Mine? I'm sure that professional archaeologists would be amused to hear that. You really seem to be playing Hamlet here: "I mistook you for your better."
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1/29/2013 04:10:50 am
Jason, 1/28/2013 04:52:52 pm
To the esteemed Kean Scott Monahan, Sir:
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1/29/2013 01:01:23 am
JJ McK,
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1/29/2013 01:53:30 am
I am undable to confirm your claims about Gooding, so I have put in a call to the Colorado Dept. of Transportation (successor to the Highway Dept.). I will report back when they have responded. 1/30/2013 08:58:48 am
I need to be careful how I say this. A high-ranking source at the Colorado Dept. of Transportation confirms that Gooding left voluntarily and his resignation (not firing) was not associated with the program in question. This source was unable to find any record of racism accusations. The source, however, is not able to make an official statement about this because personnel records are considered confidential and cannot be released without a court order. Even though anonymity wasn't requested, I'm not naming the source to avoid getting anyone in trouble over so outrageous a claim, but this source is very high ranking in the department.
Kean Scott Monahan
1/30/2013 04:33:25 pm
Mr. Colavito,
Rocky R Rockbourne
1/29/2013 10:11:45 pm
Hello there, I recently started following your website, largely spurred by having seen an episode or two of America Unearthed and finding myself frustrated with Scott Wolter's combination of wishful thinking and lack of scientific rigor. However, I am also somewhat motivated by the fact that members of my family—notably my dad—have long subscribed to alternative history. And while I think it's not the most common case by far, my family is somewhat religiously motivated in their credulity (as I elaborate below). That being said, I'd like to offer my own thoughts on what motivates at least some people to buy into pseudoscientific approaches to historical matters.
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1/30/2013 05:55:26 am
Many religions have "alternative" claims among their tenets; Mormonism and its claims of prehistoric Jewish colonies and continent-wide race wars in America springs immediately to mind.
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1/30/2013 01:48:26 pm
I'm sure you know and have had to deal with some of British Israelism's uglier spawn such as Identity Christianity and some forms of American Neo-Nazism. The Aryan Nations group in Idaho in the '70s-'90s espoused a philosophy explicitly based on British Israelism. Even the original pre-Nazi form was based on strong Antisemitism. I'm not accusing your family of any of those things, but those are their peers.
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Rocky R Rockbourne
1/30/2013 09:40:06 pm
Fortunately, I actually didn't have to deal with any open anti-Semites, but that might just not have resonated with the racial prejudices of the proponents my family imbibed their beliefs from. They truly seem to believe these things out of gullibility, perhaps with some appeal to their sense of nationalism. However, quite recently I have wondered whether the most "friendly" version of British Israelism itself wasn't intended to be at least covertly anti-Semitic. My family is more likely stupidly unaware of the association, with the probable exception of my dad who has probably heard it but denied it. That being said, I also think it's a matter of church doctrine that the American Indians were descended from Canaan, apparently cursed to "serve" Israel by keeping North America ripe for the taking. Somehow this is okay because it wasn't actually Ham who saw Noah's nakedness, but Canaan, basically because why else would it mention Canaan so much? This also comes from the same kook who claimed not to be racist while condemning interracial marriage and couldn't emphasize enough that Noah was white. There's also a lot of endtime nonsense in the mix, also attached to the exercise of magically assigning certain biblical personages to modern nations. Though I didn't end up leaving the fold because of these things, I certainly might have had I realized how ridiculous they were sooner. There were just too many reasons to leave even before I discovered real history or real science and had the tools to debunk this nonsense specifically. I certainly have a lot to say on these subjects now, but it's hard to know where to start. 1/31/2013 04:08:45 pm
What I know about the origin of British Israelism is that there were basically two narratives in it's founding. The first was a fairly harmless fairytale about the lost tribes of Israel wandering around and eventually arriving in England. This made the English God's chosen people. The Scots and Irish were questionable and no one ever pays attention to the Welsh. So far, so good. But making the English the true chosen people meant denying that the Jews of the time were the real descendants of the Hebrews of the Old Testament.
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Rocky R Rockbourne
2/6/2013 10:33:10 am
The version my family fell for is a bit of the "harmless" variety with some new additions, namely that the Scots, Welsh, and Irish are also Israelite tribes, just not Ephraim or Manasseh per se, so they didn't receive the main blessings. Other Northern and Western European countries supposedly make up the rest of the 12 tribes, to the point that all that currently occupies the modern state of Israel are the tribes of Judah, Levi, and part of the tribe of Benjamin. My parents can often make statements that are casually racist about all sorts of groups, but oddly enough this does not include the Jews. They may have been born a little too late for that. Perhaps you are familiar with Armstrongism (after Herbert W. Armstrong). That would be the "origin" as far as my family is concerned (though it's evident he sloppily plagiarized earlier racialist authors).
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terry the censor
2/6/2013 07:06:32 am
@Kean
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AuthorI am an author and researcher focusing on pop culture, science, and history. Bylines: New Republic, Esquire, Slate, etc. There's more about me in the About Jason tab. Newsletters
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