A few months ago, NBC's Peacock streaming service gave Demi Lovato a UFO series in which the streamer presented Lovato as a goofy, cuddly conspiracy theorist gawking in wonder at lights in the sky. Gaia TV saw the publicity that Lovato gained and appointed them a brand ambassador, and Lovato began telling their 118 million social media followers to watch hand-picked promoting extreme fringe history ideas, including lizard people conspiracies.
The Daily Beast has the story:
“Thrilled to be a @WeAreGaia ambassador,” Lovato wrote in an Instagram post to their 118 million followers. “Understanding the world around us (the known and the unknown) is so exciting to me!”
Lovato came to their interest in UFOs via Steven Greer, whose ridiculous claims to psychically attract flying saucers (for a fee) Lovato continues to endorse. Greer is a Gaia TV host.
Gaia continues to promote a wide range of dangerous conspiracy content, including material that is right-wing adjacent, providing content designed to appeal to anti-vaxxers and QAnon supporters, without endorsing the claims per se. Their conspiracy theory content falls on the most extreme edge of the Ancient Aliens expanded universe, and its stars run the gamut from History Channel and ufology talking heads to anti-vax figures. Just as Fox Nation gives unfiltered, paranoid amplification of Fox News, Gaia is a less responsible, more extreme version of the History Channel, though it has no relationship with it. Gaia formerly employed David Wilcock, the erstwhile Ancient Aliens star whose conspiracies about aliens and Democrats engaging in pedophilia and child sacrifice became part of QAnon lore.
I am an author and researcher focusing on pop culture, science, and history. Bylines: New Republic, Esquire, Slate, etc. There's more about me in the About Jason tab.
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