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Destination America Unveils New Paranormal-Themed On-Air Identity

6/24/2017

11 Comments

 
​Before we begin today, I would be remiss if I did not mark today as the anniversary of Kenneth Arnold’s famous sighting of unidentified flying objects, later wrongly identified as flying saucers, seventy years ago. In honor of this important anniversary, I will direct you to my page on the U.S. government’s investigation into the origins of the flying saucer myth, which outline how Arnold’s sighting became fodder for Raymond Palmer, editor of Amazing Stories, a man who was responsible for turning a minor flap into the foundation for legend of flying saucers, mostly as grist for his ongoing promotion of the Shaver Mystery.
​It seems that our friends at Ancient Aliens are taking a bit of break after two months of new episodes. Last night, the History Channel provided us with a three-hour (!) edition of ancient Aliens Declassified in which we were treated to an edited selection of previously aired segments about Nazis and space aliens. I may have the patience of a saint, but even I have no intention of sitting through three-hour rerun remixes. They’re doing another one next week.
 
More interesting to me today is the transformation going on over at Destination America, a cable network launched five years ago on the ruins of Planet Green, the defunct liberal environmentalist channel. At the time, the network was designed explicitly to appeal to rural white conservatives, and it originally launched with a slate of programming aimed at confirming stereotypes about the “heartland,” including shows about hunting and meat. It wasn’t that long ago (2015) that I reported on the network’s growing reliance on rural-themed supernatural reality shows to attract an audience after the failure of their initial strategy and how they had launched a new graphic design system centered on space aliens, ghosts, and midcentury Americana to symbolize their split between the paranormal and the patriotic.
 
I’m not sure how happy I should be to announce that the network has finally abandoned Americana altogether and has launched a revised on-air identity centered entirely on the supernatural. 

Destination America | Refresh2017 | Montage from METAphrenie on Vimeo.

​Destination American has dropped its red, white, and blue color palette in favor of a white, black, and gray one that is explicitly meant to tie in to their paranormal programming. According to the network’s graphic design team at METAphrenie of Los Angeles and Dubai, writing on their Vimeo page,
With its programming now focused on the supernatural and paranormal, the network wanted to align its on-air look with its new direction. We joined forces with DA’s creative team to create a comprehensive on-air identity that reflects the network’s philosophy. Taking inspiration from the unexplained events showcased in DA’s programming, we created The Glitch and The Glow: two design concepts illustrative of irregularities and the supernatural.
Destination America now calls itself “TV’s paranormal network that explores the unknown.”
 
The same graphic design company is responsible for the on-air identity of the History Channel’s Knights Templar drama Knightfall.
 
Consider the rot at the heart of Discovery Communications, the company that owns Destination America. It was only a couple of years ago that the head of Discovery apologized for the fake documentaries on mermaids and dead sharks that ran on Animal Planet and its flagship Discovery channel. At the time, the company disingenuously promised a return to science-based programming, but even then they were already dividing the channels they operated into fact-based channels (Science Channel, Discovery Channel, AHC) and paranormal and reality show channels (Animal Planet, Destination America, etc.). But now even that cynical division is gone. The Science Channel is flooded with UFO and “unexplained phenomenon” documentaries. AHC, a network on which I once appeared back when it was the skeptical alternative to Destination America, now devotes a significant percentage of its on-air hours to conspiracy theories and “ancient mysteries.” It’s garbage all the way down.
 
At least Destination America has the honesty to admit that it’s a channel now built entirely on selling supernatural reality shows to gullible viewers.

Consider this: The American Heroes Channel celebrates ignorant fringe historian as heroes. Destination America tells us that the U.S. is full of ghosts and monsters. The Science Channel speculates on mysticism and cosmic mythology. Animal Planet looks for fake animals. The Discovery Channel is about confirming preexisting beliefs. Pretty much every network is now the opposite of its own name. Newspeak words have no meaning. Up is down and the clock strikes thirteen.
11 Comments
Pacal
6/24/2017 10:47:38 am

What we have been seeing for the last c. 20 years is a race to the bottom by the speciality channels. And it must be said that this race for bottom has worked for these channels in the sense that it has attracted viewers and enabled them to sell more advertising. Thus the race for the bottom has been good for the bottom line of these channels.

Of course this success has been at the expense of integrity, honesty, accuracy etc., in the programing. Another effect has been to homogenize to a degree specialty channels and make them more alike.

One other interesting effect has been the blandization of these channels. Especially in the overuse of "reality" style programing. One of the most salient characteristics of such programing is how bland / dull it is. But it is cheap and it appears that people like bland / dull programing that tells them next to nothing. It appears that many people want programing that is like McDonald's food, bland, full of fat and salt. Possibly the reason is that such programing is safe and non-challenging much like bland food.

Reply
Only Me
6/24/2017 10:59:41 am

Seems to me if Destination America is "TV's paranormal network", it should change its name to reflect the new branding.

Reply
David Bradbury
6/24/2017 12:55:34 pm

Most likely it will, once the management are satisfied that everybody from their existing audience who might be interested in the new approach is still on board.

Reply
Brian
6/24/2017 03:06:56 pm

I remember with some nostalgia having only three networks, which, while they certainly had different slants, all reported all the same news. So viewers heard about everything, and couldn't so easily retreat into a bubble of their own (or worse, someone else's) devising.

Lots of flaws in that model - how we complained about media bias! - but it sounds the height of civilization these days.

Reply
NC dude
6/25/2017 07:45:05 am

We should congratulate these networks for seeking the truth.

Reply
Alecia N Eisen
6/25/2017 08:17:00 am

I like it and cannot wait. The logo is awesome and love the shows !

Reply
tristan
6/25/2017 01:00:13 pm

No comments about the music in the video?

Reply
Bob Jase
6/25/2017 06:59:30 pm

I suppose its just a matter of time when all the narration for these shows becomes a series of grunts.

Reply
Kal
6/27/2017 12:29:57 pm

That logo is ugly! It looks like a cross between IHOP and Baank of America's logos, but painted just white. Symbolism to attract those who eat at pancake houses and those who bank. Aha, a conspiracy. Not. Shrugs.

Reply
Joe Scales
6/27/2017 02:08:27 pm

Killing Bigfoot is a show? Heck, where is PITA in all this?

Reply
Joe Scales
6/27/2017 02:10:07 pm

That would be "PETA". We already have enough PITAs 'round these parts.

Reply

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    • Television Reviews >
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    • Collection: Ancient Alien Fraud >
      • Chariots of the Gods at 50
      • Secret History of Ancient Astronauts
      • Of Atlantis and Aliens
      • Aliens and Ancient Texts
      • Profiles in Ancient Astronautics >
        • Erich von Däniken
        • Robert Temple
        • Giorgio Tsoukalos
        • David Childress
      • Blunders in the Sky
      • The Case of the False Quotes
      • Alternative Authors' Quote Fraud
      • David Childress & the Aliens
      • Faking Ancient Art in Uzbekistan
      • Intimations of Persecution
      • Zecharia Sitchin's World
      • Jesus' Alien Ancestors?
      • Extraterrestrial Evolution?
    • Collection: Skeptic Magazine >
      • America Before Review
      • Native American Discovery of Europe
      • Interview: Scott Sigler
      • Golden Fleeced
      • Oh the Horror
      • Discovery of America
      • Supernatural Television
      • Review of Civilization One
      • Who Lost the Middle Ages
      • Charioteer of the Gods
    • Collection: Ancient History >
      • Prehistoric Nuclear War
      • The China Syndrome
      • Atlantis, Mu, and the Maya
      • Easter Island Exposed
      • Who Built the Sphinx?
      • Who Built the Great Pyramid?
      • Archaeological Cover Up?
    • Collection: The Lovecraft Legacy >
      • Pauwels, Bergier, and Lovecraft
      • Lovecraft in Bergier
      • Lovecraft and Scientology
    • Collection: UFOs >
      • Alien Abduction at the Outer Limits
      • Aliens and Anal Probes
      • Ultra-Terrestrials and UFOs
      • Rebels, Queers, and Aliens
    • Scholomance: The Devil's School
    • Prehistory of Chupacabra
    • The Templars, the Holy Grail, & Henry Sinclair
    • Magicians of the Gods Review
    • The Curse of the Pharaohs
    • The Antediluvian Pyramid Myth
    • Whitewashing American Prehistory
    • James Dean's Cursed Porsche
  • The Library
    • Ancient Mysteries >
      • Ancient Texts >
        • Mesopotamian Texts >
          • Atrahasis Epic
          • Epic of Gilgamesh
          • Kutha Creation Legend
          • Babylonian Creation Myth
          • Descent of Ishtar
          • Berossus
          • Comparison of Antediluvian Histories
        • Egyptian Texts >
          • The Shipwrecked Sailor
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          • Classical Accounts of the Pyramids
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          • The Story of Setna
          • Leon of Pella
          • Diodorus on Egyptian History
          • On Isis and Osiris
          • Famine Stela
          • Old Egyptian Chronicle
          • The Book of Sothis
          • Horapollo
          • Al-Maqrizi's King List
        • Teshub and the Dragon
        • Hermetica >
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          • The Secret of Creation
          • Ancient Alphabets Explained
          • Prologue to Ibn Umayl's Silvery Water
          • Book of the 24 Philosophers
          • Aurora of the Philosophers
        • Hesiod's Theogony
        • Periplus of Hanno
        • Ctesias' Indica
        • Sanchuniathon
        • Sima Qian
        • Syncellus's Enoch Fragments
        • The Book of Enoch
        • Slavonic Enoch
        • Sepher Yetzirah
        • Tacitus' Germania
        • De Dea Syria
        • Aelian's Various Histories
        • Julius Africanus' Chronography
        • Eusebius' Chronicle
        • Chinese Accounts of Rome
        • Ancient Chinese Automaton
        • The Orphic Argonautica
        • Fragments of Panodorus
        • Annianus on the Watchers
        • The Watchers and Antediluvian Wisdom
      • Medieval Texts >
        • Medieval Legends of Ancient Egypt >
          • Medieval Pyramid Lore
          • John Malalas on Ancient Egypt
          • Fragments of Abenephius
          • Akhbar al-zaman
          • Ibrahim ibn Wasif Shah
          • Murtada ibn al-‘Afif
          • Al-Maqrizi on the Pyramids
          • Al-Suyuti on the Pyramids
        • The Hunt for Noah's Ark
        • Isidore of Seville
        • Book of Liang: Fusang
        • Agobard on Magonia
        • Book of Thousands
        • Voyage of Saint Brendan
        • Power of Art and of Nature
        • Travels of Sir John Mandeville
        • Yazidi Revelation and Black Book
        • Al-Biruni on the Great Flood
        • Voyage of the Zeno Brothers
        • The Kensington Runestone (Hoax)
        • Islamic Discovery of America
        • The Aztec Creation Myth
      • Lost Civilizations >
        • Atlantis >
          • Plato's Atlantis Dialogues >
            • Timaeus
            • Critias
          • Fragments on Atlantis
          • Panchaea: The Other Atlantis
          • Eumalos on Atlantis (Hoax)
          • Gómara on Atlantis
          • Sardinia and Atlantis
          • Santorini and Atlantis
          • The Mound Builders and Atlantis
          • Donnelly's Atlantis
          • Atlantis in Morocco
          • Atlantis and the Sea Peoples
          • W. Scott-Elliot >
            • The Story of Atlantis
            • The Lost Lemuria
          • The Lost Atlantis
          • Atlantis in Africa
          • How I Found Atlantis (Hoax)
          • Termier on Atlantis
          • The Critias and Minoan Crete
          • Rebuttal to Termier
          • Further Responses to Termier
          • Flinders Petrie on Atlantis
        • Lost Cities >
          • Miscellaneous Lost Cities
          • The Seven Cities
          • The Lost City of Paititi
          • Manuscript 512
          • The Idolatrous City of Iximaya (Hoax)
          • The 1885 Moberly Lost City Hoax
          • The Elephants of Paredon (Hoax)
        • OOPARTs
        • Oronteus Finaeus Antarctica Map
        • Caucasians in Panama
        • Jefferson's Excavation
        • Fictitious Discoveries in America
        • Against Diffusionism
        • Tunnels Under Peru
        • The Parahyba Inscription (Hoax)
        • Mound Builders
        • Gunung Padang
        • Tales of Enchanted Islands
        • The 1907 Ancient World Map Hoax
        • The 1909 Grand Canyon Hoax
        • The Interglacial Period
        • Solving Oak Island
      • Religious Conspiracies >
        • Pantera, Father of Jesus?
        • Toledot Yeshu
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        • Testimony of Jean de Châlons
        • Rosslyn Chapel and the 'Prentice's Pillar
        • The Many Wives of Jesus
        • Templar Infiltration of Labor
        • Louis Martin & the Holy Bloodline
        • The Life of St. Issa (Hoax)
        • On the Person of Jesus Christ
      • Giants in the Earth >
        • Fossil Origins of Myths >
          • Fossil Teeth and Bones of Elephants
          • Fossil Elephants
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          • Giants' Bones Dug Out of the Earth
          • Fossils and the Supernatural
          • Fossils, Myth, and Pseudo-History
          • Man During the Stone Age
          • Fossil Bones and Giants
          • American Elephant Myths
          • The Mammoth and the Flood
          • Fossils and Myth
          • Fossil Origin of the Cyclops
          • Mastodon, Mammoth, and Man
        • Fragments on Giants
        • Manichaean Book of Giants
        • Geoffrey on British Giants
        • Alfonso X's Hermetic History of Giants
        • Boccaccio and the Fossil 'Giant'
        • Book of Howth
        • Purchas His Pilgrimage
        • Edmond Temple's 1827 Giant Investigation
        • The Giants of Sardinia
        • Giants and the Sons of God
        • The Magnetism of Evil
        • Tertiary Giants
        • Smithsonian Giant Reports
        • Early American Giants
        • The Giant of Coahuila
        • Jewish Encyclopedia on Giants
        • Index of Giants
        • Newspaper Accounts of Giants
        • Lanier's A Book of Giants
      • Science and History >
        • Halley on Noah's Comet
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        • Ararat and the Ark
        • Pyramid Facts and Fancies
        • Argonauts before Homer
        • The Deluge
        • Crown Prince Rudolf on the Pyramids
        • Old Mythology in New Apparel
        • Blavatsky on Dinosaurs
        • Teddy Roosevelt on Bigfoot
        • Devil Worship in France
        • Maspero's Review of Akhbar al-zaman
        • The Holy Grail as Lucifer's Crown Jewel
        • The Mutinous Sea
        • The Rock Wall of Rockwall
        • Fabulous Zoology
        • The Origins of Talos
        • Mexican Mythology
        • Chinese Pyramids
        • Maqrizi's Names of the Pharaohs
      • Extreme History >
        • Roman Empire Hoax
        • American Antiquities
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        • England, the Remnant of Judah
        • Historical Chronology of the Mexicans
        • Maspero on the Predynastic Sphinx
        • Vestiges of the Mayas
        • Ragnarok: The Age of Fire and Gravel
        • Origins of the Egyptian People
        • The Secret Doctrine >
          • Volume 1: Cosmogenesis
          • Volume 2: Anthropogenesis
        • Phoenicians in America
        • The Electric Ark
        • Traces of European Influence
        • Prince Henry Sinclair
        • Pyramid Prophecies
        • Templars of Ancient Mexico
        • Chronology and the "Riddle of the Sphinx"
        • The Faith of Ancient Egypt
        • Spirit of the Hour in Archaeology
        • Book of the Damned
        • Great Pyramid As Noah's Ark
        • Richard Shaver's Proofs
    • Alien Encounters >
      • US Government Ancient Astronaut Files >
        • Fortean Society and Columbus
        • Inquiry into Shaver and Palmer
        • The Skyfort Document
        • Whirling Wheels
        • Denver Ancient Astronaut Lecture
        • Soviet Search for Lemuria
        • Visitors from Outer Space
        • Unidentified Flying Objects (Abstract)
        • "Flying Saucers"? They're a Myth
        • UFO Hypothesis Survival Questions
        • Air Force Academy UFO Textbook
        • The Condon Report on Ancient Astronauts
        • Atlantis Discovery Telegrams
        • Ancient Astronaut Society Telegram
        • Noah's Ark Cables
        • The Von Daniken Letter
        • CIA Psychic Probe of Ancient Mars
        • Scott Wolter Lawsuit
        • UFOs in Ancient China
        • CIA Report on Noah's Ark
        • CIA Noah's Ark Memos
        • Congressional Ancient Aliens Testimony
        • Ancient Astronaut and Nibiru Email
        • Congressional Ancient Mars Hearing
        • House UFO Hearing
      • Ancient Extraterrestrials >
        • Premodern UFO Sightings
        • The Moon Hoax
        • Inhabitants of Other Planets
        • Blavatsky on Ancient Astronauts
        • The Stanzas of Dzyan (Hoax)
        • Aerolites and Religion
        • What Is Theosophy?
        • Plane of Ether
        • The Adepts from Venus
      • A Message from Mars
      • Saucer Mystery Solved?
      • Orville Wright on UFOs
      • Interdimensional Flying Saucers
      • Flying Saucers Are Real
      • Report on UFOs
    • The Supernatural >
      • The Devils of Loudun
      • Sublime and Beautiful
      • Voltaire on Vampires
      • Demonology and Witchcraft
      • Thaumaturgia
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      • Religion and Evolution
      • Transylvanian Superstitions
      • Defining a Zombie
      • Dread of the Supernatural
      • Vampires
      • Werewolves and Vampires and Ghouls
      • Science and Fairy Stories
      • The Cursed Car
    • Classic Fiction >
      • Lucian's True History
      • Some Words with a Mummy
      • The Coming Race
      • King Solomon's Mines
      • An Inhabitant of Carcosa
      • The Xipéhuz
      • Lot No. 249
      • The Novel of the Black Seal
      • The Island of Doctor Moreau
      • Pharaoh's Curse
      • Edison's Conquest of Mars
      • The Lost Continent
      • Count Magnus
      • The Mysterious Stranger
      • The Wendigo
      • Sredni Vashtar
      • The Lost World
      • The Red One
      • H. P. Lovecraft >
        • Dagon
        • The Call of Cthulhu
        • History of the Necronomicon
        • At the Mountains of Madness
        • Lovecraft's Library in 1932
      • The Skeptical Poltergeist
      • The Corpse on the Grating
      • The Second Satellite
      • Queen of the Black Coast
      • A Martian Odyssey
    • Classic Genre Movies
    • Miscellaneous Documents >
      • The Balloon-Hoax
      • A Problem in Greek Ethics
      • The Migration of Symbols
      • The Gospel of Intensity
      • De Profundis
      • The Life and Death of Crown Prince Rudolf
      • The Bathtub Hoax
      • Crown Prince Rudolf's Letters
      • Position of Viking Women
      • Employment of Homosexuals
      • James Dean's Scrapbook
      • James Dean's Love Letters
      • The Amazing James Dean Hoax!
    • Free Classic Pseudohistory eBooks
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