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"In Search Of" Opens Soft, Loses More than 1 in 10 Lead-In "Ancient Aliens" Viewers

8/3/2018

25 Comments

 
I wanted to take a moment today to talk about In Search Of. Regular readers will have read my review of the show and know that I wasn’t too taken with the rebooted series’ approach to mysteries, or host Zachary Quinto’s off-brand Leonard Nimoy impression in a program that reinvents the old documentary series as a personality-focused reality show. But I was surprised to see that audiences seem to agree. Despite the massive promotion the History Channel gave the series, and a comfortable berth with an Ancient Aliens lead-in, the show seems to be performing modestly.
​The Nielsen ratings for the limited series’ first two outings show that In Search Of is failing to keep its lead in’s audience. Consider this: While Ancient Aliens saw its audience grow slightly over the past two weeks, In Search Of has fallen, though this is to be expected with any new show as curious viewers discover they don’t like it. But In Search Of is fumbling more than 10% of the Ancient Aliens audience.  The numbers below are in millions:

July 20
Ancient Aliens 1.136
In Search Of 1.083
 
July 27
Ancient Aliens 1.194
In Search Of 1.002
 
On the other hand, History is probably pleased that In Search Of has been a much larger draw than the series it replaced, The Tesla Files. That show, in its final original outing, attracted only 770,000 viewers. However, now that the curiosity value of In Search Of is fading, it will be interesting to see if the downward trend continues and the show falls beneath the million-viewer mark, which seems to be a benchmark for cancellation at History. While In Search Of is doing better than most shows History has tried to pair with Ancient Aliens, it remains to be seen whether the expense of a celebrity host is worth the modest ratings gains.
 
One sign that it might not be worth the money is that media coverage of the show died off within hours of its premiere. The newspapers and blogs offered splashy and fawning coverage of Quinto, who toured the late-night shows and did other media interviews to promote the series. It didn’t really work. The TV critics stopped talking about the show, and so far as I could find, there was very little, if any, online discussion of the series. A show that lacks audience engagement won’t go very far in the long run.
 
And since this is also going to be my least-read blog post of the week, due to my review of Ancient Aliens that will go up after the episode airs tonight, I also wanted to talk a little bit about my frustration with the process of trying to bring my new book on the myth of the Mound Builders to print.
 
(Commenters who are just going to post snarky comments about their hatred of me and my work can save their wrists the trouble; I will delete them.)
 
I have worked hard to get my book before the agents and editors who might help it find the right home, but I can’t get a response from them. Through my network of contacts, I got in touch with an editor at one of the big New York publishing houses, who liked my book and offered me a list of ten agents he works closely with who he felt would be a good fit. He told me to use his name in querying them. I was dumbfounded that of the entire list of agents, only one even bothered to respond after three months. Apparently, editors at the big publishers don’t carry the same weight that they used to. The agent who responded, incidentally, liked my writing and the book but told me that no publisher would ever touch the book because the public would never read a book about mounds. He must not have read much since it’s not about mounds. It’s about presidents and scientists and religious cranks and famous people. All the stuff that makes up the average publisher’s history list.
 
Similarly, I have also considered trying to place it with an academic press. They have been just as bad. Out of a dozen presses to which I have sent a proposal, I received one automated email response and one rejection. The other ten or so simply said nothing at all. (Publishers must subscribe to a form-letter writing service, since the automated rejection was nearly verbatim the same as automated rejections my earlier books received from other publishers.)
 
It is enormously frustrating to receive silence as a response. Even an automated rejection form letter is better than that. Surely, they have the technology to reply to email. You can even do it in bulk with a BCC to save your interns precious time!
 
The problem I am facing, though, is this: In the United States each year, traditional publishers put out a mind-boggling 300,000 unique titles, and self-publishing writers put out an ungodly 700,000 titles. That’s a million new book titles each year in a country where only 250 million new books are sold. (This doesn’t count sales of older titles, or secondhand sales.) That means that the average new book will sell fewer than 250 copies. Given that a handful of bestsellers make up the lion’s share of sales, selling millions apiece, the actual sales numbers for books lower down are far worse. According to a recent study, the average book sells fewer than 2,000 copies over its entire lifetime.
 
By contrast, anywhere from tens of thousands to a hundred thousand people read what I write here on this blog. It’s increasingly clear that it isn’t worth the trouble to put out books anymore, if my goal is to communicate information to the largest possible audience.
 
What, really, is the point of devoting months or years to writing a book if only a few hundred, or at best a couple of thousand, people will ever read it? It would take less time to call every one of them on the phone and tell them about it. It would take 8.6 days to have a 5-minute conversation with 2,500 interested readers, or 25.8 days if I slept 8 hours a day, compared to six months or more to write the book. That’s just bonkers. The disconnect between effort and result is ridiculous. 

25 Comments
A Buddhist
8/3/2018 08:43:44 am

Jason, maybe you should go the self-publishing route. I, for one, would definitely buy your book in some type of digital form - and maybe would buy it in a hard copy. If your book sell so well to your readers on this blog, then maybe a conventional publisher will take notice of it and try to buy the rights to it.

It would be a real shame if all of your research and writing would be unread because no publisher wants your book.

Reply
pferk
8/3/2018 09:13:56 am

Jason, how about self-publishing a digital edition? Behind a paywall; the academic journals use this method.
Meanwhile, Your reviews keep me informed and spur me into delving deeper into some of the topics.
Wishing youthe best in your publisher hunting.

Reply
Tom Jack Kerouac link
8/3/2018 09:38:13 am

Perhaps you should try your wrist at a little light historical fiction, seeing as History, Ancient Aliens and In Search Of -- seem to major in fiction presented as fact -- who was the author of "Origin" - seems to have pretty good sale figures eh ?

Reply
E.P. Grondine
8/3/2018 10:47:43 am

Hi Jason -

An academic title will sell around 2,000 copies.

If you look at your book that way, your fundamental market will be students of archaeology, with maybe a few people with interests in colonial figures.

The way to go is with print on demand.

If your book does well with that, then publishers will approach you.

You could try to approach outlets to sell your book, and attending conferences, and you will have to try to place articles in popular publications to promote it as well.

Be sure to use Adobe fonts, large type, and plenty of pictures.

Reply
orang
8/3/2018 10:51:06 am

Talk to Nick Redfern. He gets dozens of his books published.

Reply
Nick Redfern
8/3/2018 11:12:33 am

Orang:

Regarding your comment, I'll say the following:

Most of my books sell around the low thousands figures. In fact, very close to the figure that Jason referenced, roughly around 2,000. A couple of my books have sold in the very low 5-figures ("The Bigfoot Book" and "Strange Secrets"). But most of the rest are the low thousands.

Personally, my view is that if I can write a book that sells to 2,000 people, who enjoy the book, and who get something from it, then I'm totally fine with that. Would I like to sell in the hundreds of thousands? Well, yes, of course! What author wouldn't? But, if I have an average audience of a couple of thousands, I have no problem with that.

I was actually quite surprised that Jason says (and I quote): "What, really, is the point of devoting months or years to writing a book if only a few hundred, or at best a couple of thousand, people will ever read it?"

Well, several of my books have never reached even 1,000 copies sold (never mind 2,000), but I knew when I wrote those books that the numbers sold would be small, because the subjects were so obscure, such as a Bigfoot-type creature seen in the UK back in 1879. You don't have to be a genius to know that a short story on a 19th century creature sighting won't sell big.

But, that several hundred people really enjoyed it made it all worthwhile (as I see it, anyway).

So, god knows me and Jason have had more than a few rants/arguments here at his blog, but one thing we can agree on (I'm pretty sure) is that unless you are very lucky, writing books on paranormal issues, ancient mysteries, historical mysteries, etc etc, will never, ever make you rich. Nor will you sell in six figures.

But, thinking about stopping writing books, just because you might only sell 2,000 books is crazy. Having a book published and selling a few thousand copies is nothing to be ashamed of - nor it is any reason to quit writing books.

I'm fine with having a couple of thousand fans who like my books, and I don't see why Jason doesn't take that approach. If you can't sell to 20,000 people, then write for the 2,000 who really like your books a lot.

Reply
Hal
8/3/2018 11:49:54 am

Jason is narcissistic and wants recognition. Publishers aren’t rejecting his topic it’s him.

Jason Colavito link
8/3/2018 12:13:32 pm

It's more about where to allocate resources, Nick. If I can reach 10X or 20X or more people writing blog posts and web articles about topics of interest than I can putting those same ideas into books, what would be the point of putting in the same effort to have my ideas put before a smaller audience?

Nick Redfern
8/3/2018 12:25:14 pm

Jason: Well, I would say this: why not keep the blog going as it is, and writing on the topics here that attract a lot of people? But then do books on different topics, but topics that still interest you and which may be more relevant (length-wise) to a book than a few blog posts. It doesn't have to be an "either"/"or" situation.

Doc Rock
8/3/2018 11:10:10 am

If my memory serves me correctly the book has only been fully completed within the last several months and it has only been in that time frame that you have started to cast your net a little wider in terms of publication options. Not to be snarky, but what you think of as an exhaustive effort would probably only be considered a decent start by many authors.

I would suggest moving along to another writing project. Focus on that while continuing to regularly submit this one to a wide range of potential publishers. My motto with writing projects in general has been to submit it and forget it for the sake of other projects to keep you occupied. Otherwise you will drive yourself crazy waiting for responses and continue to dwell on the lack of success with that single project to the point that you are doing more venting than writing.

If you have collected a couple dozen more rejections or non-responses by this time next year then go with a self-publish option.

Reply
Jason Colavito link
8/3/2018 12:09:56 pm

Oh, no... I have been working on this book for a long time and have been sending out proposals for much longer than the couple of months since I finished the book. Unlike novels, nonfictions books are typically sold on a proposal and a couple of chapters, not the finished manuscript.

Reply
Doc Rock
8/3/2018 12:22:01 pm

My understanding, based on going back and reading your original post on the matter, was that you had been working on the book for several years and shopping the project to agents. That is a different process from submitting a full prospectus package directly to academic and university presses.

And yes, most of the book projects packages that I have reviewed for various university and academic presses consisted of a proposal and sample chapters. In fact that is often the only thing they want even if you have a completed manuscript. But I was always more optimistic about working with a submission based on a completed manuscripts. Lot's of people make big promises based only on an outline and two chapters sample chapters, but not all of them can be depended upon to submit the full finished product or at least one that meets the expectations set forth in the initial partial package..

An Over-Educated Grunt
8/3/2018 12:40:52 pm

I'm curious, is your 2k-ish number hardcopy only or does it include digital?

Reply
Nick Redfern
8/3/2018 01:18:38 pm

Yeah, it's all: paperback, hardback, Kindle, Audible, and Audible CD. Some have sold a bit more, others a bit less, but as an approx average overall, I would say around the 2,000 mark.

Reply
Machala
8/3/2018 12:58:10 pm

Jason,
This may seem a little off the mark but bear with me.
I recently read an article talking about a bookseller's bill to the Prince Regent of England - the future King George IV - for a subscription to purchase "Sense and Sensibility" in 1811 when it was published.

It got me thinking about how difficult it was to publish anything in those days and particularly for a woman.( Women didn't even have their real names on their book titles). Books in those days were published by subscription....and that got me thinking....

Why not publish by subscription ? You have to perfect vehicle here on your blog to enlist subscribers. You could set up on GO FUND ME account to accept the publishing money. Each subscriber/contributor would receive a signed copy of your book - with the largest book backer(s) receiving an acknowledgement in the book.

Finding a printer should be relatively simple, once you have the subscriptions to pay for the printing costs.
Even Jane Austin's Sense and Sensibility only had 750 books printed, originally. She sold these out immediately because of subscriptions !

Anyway, if you went that route, I'd be happy to subscribe - providing you had digital copies....the cost of shipping books to Ecuador ( and having them arrive in any semblance of a timely manner ) is prohibitive.
¡Buena suerte! I look forward to reading you new book.

Reply
Naughtius
8/3/2018 02:29:51 pm

Have you thought of doing youtube videos?

Maybe some to coincide with new episodes of Ancient Aliens, make the title click baity, like “ what themakers of Ancient Aliens don’t want you to know”.

Not the most noble approach, I admit, but get yourself out there.

Reply
Rackham
8/3/2018 07:50:52 pm

"By contrast, anywhere from tens of thousands to a hundred thousand people read what I write here on this blog."

This says it all... you've got your answer. It sad, but the traditional book industry as a way to disseminate research and hard work is a dead horse. Look around you. When you want actual good and up to date information, you've got no choice to go online.

You're an intelligent man and I think it's time for you to find out a platform from which you can share your knowledge. I have no idea how this book content could be shared, but I'm pretty sure you would find a dedicated public. The most ludicrous or advanced subjects can attract a lot of subscribers online, which then share them again here and there. Don't forget younger audiences and your own generation no longer consume books on a regular basis. Unfortunately, that takes time, dedication and taking risks. But so far, you've shown us you didn't lack any of these qualities.

Reply
Clete
8/3/2018 08:38:32 pm

I'm sorry, I wasn't going to every get on this blog again, but I cannot let pass your statement about "Tens of thousands to a hundred thousand people read what I write on this blog." How do you know that? Can you verify those numbers? My personnel feeling is that if you had that many people reading your blog you would get more comments than you do. My feeling is that those numbers are made up by you for some reason and do not reflect any reality.

Reply
Jason Colavito link
8/3/2018 10:43:24 pm

The numbers come from Weebly's site monitoring statistics for unique visitors. Comments are not indicative of readership; even major top-tier websites can attract remarkably few comments, particularly with most visitors reading mobile versions, where leaving comments is much harder and therefore not worth the trouble, or through RSS feeds.

Clete
8/4/2018 10:14:31 am

Couldn't help but notice that you failed to provide a link to Weebly's website for what you said in reply can be verified.

An Anonymous Nerd
8/4/2018 10:30:06 am

If Mr. Colavito means this:

https://www.weebly.com/features/website-statistics

then it looks like it's stuff that you have to log in to see, and you see statistics for your own site. If he copied and pasted something from the statistical "dashboard" they give you, you'd just accuse him of modifying it.

You asked a question, Mr. Colavito answered appropriately.

-An Anonymous Nerd

An Anonymous Nerd
8/4/2018 10:33:33 am

I was worried that the book thing wouldn't work out after you'd finished, but I wanted you to finish it anyway because if you didn't then we'd know the outcome for sure.

Suggestion 1: Make sure you emphasize the historical narrative and not the mounds in your pitch and keep trying. This is not a story of the mounds it's a story of the ideology of expansion invented by those who ultimately didn't have confidence in the American idea, so they felt they had to make stuff up to back it up.

Suggestion 2: Re-tool the same research into a straight-up debunking. "They say ____. The reality is _____."

These are not incompatible.

-An Anonymous Nerd

Reply
Gunn
8/4/2018 10:59:42 am

This is a non-fiction story.

Several years ago I self-published a history-fantasy novel called "Templar Eclipse at Runestone Hill." I'd like to give an update to go along with the blog subject.

Right now on Amazon, there are three used copies of this book for sale, each going for nearly $200.00. Check it out. A few weeks ago, there were four copies for sale in this price range.

What happened? I don't know. I originally published the book in both hard-copy and digital form, but something odd happened that caused me to withdraw the digital offering: Someone--I believe from this very blog at the time--wrote the first review of the book and purposely trashed it. I recall writing to Amazon and trying to do something about this travesty, but they weren't willing to even check the situation out. Consequently, I cancelled the Kindle version of the book in order to get rid of the nasty sabotage. Writers all have their frustrations, I suppose.

As far as hard-copies go, I tried my hand at marketing a bit, had a book signing in Alex, MN, and sold a few copies from local bookstores, but not much happened. The truth of the matter is that I gave away more copies than I sold!

But, this was done on purpose to get out, locally, what I wanted to say, and I have been successful in this regard. At a presentation I gave about the proposed Norse Code-stone last year in Park Rapids, MN, I gave away an entire box-full of fifty new, signed copies of this title, published under the pen-name of (what else?) Gunn Sinclair. (I removed the Introductions.)

I didn't follow through very well with the book, and I didn't even see a very good review it received from the Knights Templar Magazine several months later, after I had sent them a review copy. I'm now in my mid-sixties, and I went through everything Jason is going through now while trying to be a successful writer since the 1970's.

Believe it or not, I recommend to him that he convert the Mound Builders book of information into a history-fantasy storyline. Jason can then have the characters say what he wishes to say about Mound Builders within an adventurous storyline. If he will make this attempt, I promise I will buy a copy of the book and not purposely sabotage it with a blisteringly-bad review!

Reply
Americanegro
8/8/2018 05:28:10 pm

"I recommend to him that he convert the Mound Builders book of information into a history-fantasy storyline. Jason can then have the characters say what he wishes to say about Mound Builders within an adventurous storyline."

You live out where the buses don't run, don't you?

Suggestions about how someone else should completely rewrite a finished book are like cowboy hats.

Apparently you missed this from the top of the page:

"He must not have read much since it’s not about mounds. It’s about presidents and scientists and religious cranks and famous people."

You must not have read much either.

Reply
Seed of Bismuth
8/5/2018 05:51:50 am

Maybe think about adding a paid subscription section where people get the whole book/s. And you release a chapter per week/month for free.

You know Skinner box it up in here.

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