Earlier this spring Destination America, one of the Discovery Networks’ cable stations aimed at a “hillbilly” audience (according to wording used in their own programming), refreshed their graphic design as part of their move to give the channel a more distinct identity. According to Ferroconcrete, the design firm behind the change, their guiding motivation in developing the new look was the channel’s “homespun lineup of all things good: fun, food and phantoms.” Yes, being stalked, attacked, or raped by a ghost—as Destination America programming claims happens every day—is “homespun” and “good.” But take a look at the icons Ferroconcrete created to represent “America.”
Yes, ’Murica: equal parts the Fourth of July, apple pie, and crazy conspiracies and cryptids like Chupacabra (an illegal immigrant), Bigfoot, werewolves, UFOs, aliens, and ghosts.
Now the disclosure: Earlier this year I appeared on the American Heroes Channel, a sister station to Destination America, and several years ago producers for Destination America auditioned me to host a TV show they never produced.
In lieu of a full blog post today, please enjoy my appearance yesterday on the Archaeological Fantasies podcast. I recorded the episode a few months ago, and I think you’ll enjoy it. You can listen below or download from the link above.
I am an author and researcher focusing on pop culture, science, and history. Bylines: New Republic, Slate, etc. There's more about me in the About Jason tab.
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