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Now with Fewer than 750K Viewers, Can Ratings for "Ancient Aliens" Recover?

10/23/2019

31 Comments

 
Does it seem like Ancient Aliens is getting less attention than it used to? Sure, it has fan conventions and a core of online superfans, but I’ve noticed that its social media presence seems to be declining and there are many fewer articles about the show in the newspapers and magazines than there were last year. Even my reviews of the show have seen far fewer hits from Google searches than they used to, indicating that fewer people are searching for information about the show. It seems that the ratings for new episodes of the show a bearing out my intuition that the show seems to be burning out its audience, at least for now. The latest episode of the show, airing last Friday, hit a near record low for the series, just 739,000 viewers, ranking 55th for an original cable telecast that day. Last year, the show averaged more than 1.2 million viewers and ranked in the top five cable telecasts for Fridays.
For what it’s worth, the revived In Search Of has also lost about a third of its audience from last year. This past week’s episode cratered out at 754,000 viewers.
 
This is not an anomaly. The previous week, Ancient Aliens had just 777,000 viewers and In Search Of 705,000. Ancient Aliens’ ratings that week were even with the week before, when it returned from its month-long hiatus.
 
Part of the decline can be attributed to Major League Baseball and college football games airing the past three weeks on Friday nights, which drew away some of the show’s largely male audience. However, this can’t be the whole story, since games did not affect Discovery’s competing Gold Rush in the same time slot nearly as much. That show stayed above two million viewers against the same competition.  
 
But even before Ancient Aliens went on vacation, its ratings were already in decline, down to the 800,000-900,000 range, and they have fallen at a rather steady rate since the beginning of the year. The consistent decline (though with week-to-week variations) can’t be attributed to stiffer competition from other channels or sporting events since it has been a regular decline across the spring, summer, and fall programming blocks and has followed a pattern from year-to-year, though this is the year that the bottom really fell out.
 
Previous to the marked decline this year, Ancient Aliens had one of the most rock-solid performances on cable. For its first few years, it drew north of two million weekly viewers before settling into a 1.1-1.4 million viewership range that remained largely unchanged for the better part of a decade, barring the occasional heavily promoted episode that brought in more viewers or random one-time timeslot shift that would send ratings plunging.
 
I was hesitant to say that we are finally in the declining stage of Ancient Aliens, and I have a sinking feeling that it could always make a comeback. But for now, the ratings decline seems to be the new normal for a show that has been running on fumes on the creative side basically since its second season. That said, with baseball ending, we will probably see ratings rise closer to their summer average, give or take. It will be interesting to see, though, how many viewers return.
 
Honestly, it’s just on too damn much. When History ran 13-16 episodes per year, I can see why it would be amusing to watch. When new episodes are on up to 30 times a year, it starts to feel like a chore. And when all of those episodes are interchangeable instant reruns, it’s no wonder that eventually the audience decided to look for something else to watch.
31 Comments
Kent
10/23/2019 09:32:29 am

Its low ratings aren't because of other shows but when baseball, which is another show and has been on since spring stops the ratings will go up??? Make up your mind.

Google hits on your site decline (and I question where you get your numbers) because the searchers now know where your site is.

Reply
Stating the obvious
10/23/2019 12:14:02 pm

Joe Kent Scales, the baseball playoffs (which only occur in October) receive considerably higher TV ratings than mostly meaningless regular season games that are nationally televised.

Reply
Joe Scales
10/23/2019 04:52:40 pm

Welcome to Gunnsville.
Population: YOU

Elijah
10/26/2019 08:29:28 am

Welcome to JoekentScalesville

Population: ONE

Joe Scales
10/26/2019 09:26:48 am

Sorry. The joke's on you, you imbecilic cyber-stalker. Too bad your lack of distinction leads to your everchanging monikers. But I get it. This is embarrassing for you. It keeps you up at night. Your blunders confound you as you toss and turn. So you wake up and get another name, thinking somehow it's humorous to anyone other than yourself.

It isn't. You're not funny. You're not clever. You're an imbecile. And you love me. You really, really love me. You stupid ass.

Lady Massingale
10/31/2019 07:34:36 pm

No Joe Genital Herpes Scale the joke is on you. Just remember that we are laughing at you not with you.

Joe Scales
10/31/2019 10:21:52 pm

Again, your mind on my junk.
Pathological dude.

Hal
10/23/2019 09:45:35 am

Be honest. AA is your reason for living. When you were in college you had a crush on Giorgio and when he rejected your advances your lust turned to hate. This has been your life.

Reply
Millard Fillmore
10/23/2019 04:54:14 pm

Be honest. This blog is your reason for living. When you were in the fifth grade you had a crush on the science teachers pet lizard, Newt and when he rejected your advances your lust turned to hate. This blog has been you life ever since.

Reply
An Anonymous Nerd
10/27/2019 10:43:43 am

[AA is your reason for living.]

Once upon a time I journeyed through the early entries here and I stumbled across the first reference to Ancient Aliens (show, not concept, of course).

It was years after the show' launch.

So, no.

Ironically enough as I recall Mr. Colavito predicted the show wouldn't last and, sadly, he was wrong there.

-An Anonymous Nerd

Reply
Bill
10/23/2019 09:52:44 am

"When new episodes are on up to 30 times a year,...."

I think that issue is that they are NOT new. It is 99% recycled from recycled material. People are getting tired of the same thing over and over. We used to watch regularly just for the comedy factor but now I'd rather sit and stare at the TV for an hour when it is turned off than watch AA.

Reply
Kent
10/23/2019 10:26:23 am

There have been 19 episodes of Ancient Aliens in 2019.

There has never yet been a 20 episode year, much less a 30 episode year.

I'm getting a whiff of skirts and fainting couch and over the top Elton John style histrionics.

Reply
Captain Obvious
10/23/2019 10:47:59 am

There is a difference between number of new episodes in a season and how often each new episode may run as encore presentations following its first airing. As the great Woody Hayes would say, "pay attention,thun."

Jim
10/23/2019 11:25:50 am

Sometimes they even run the same episode with different commercials, anyone for a veggie burger ?

Jason Colavito link
10/23/2019 07:44:06 pm

Figuring how many episodes to count depends on how you classify the spinoffs and offshoots that air alongside the show. I don't cover them because they are primarily made up of recycled segments, but they do contain some new content. Additionally, some mothership episodes are two hours on initial airing and are later broken into two hour-long episodes for reruns. But I meant to type "20" rather than "30."

James K
10/24/2019 06:05:17 pm

I love AA. I also love Tsoukalos. The pyramids are so strange. Also certain areas still have crazy beautiful cover stones in place, dressed stones. After we built a new church, we didn't just leave the tools lying around for archeologists to find 10,000 years from now. The Packard plant in Michigan doesn't have all the tools for making cars just lying around. I don't know why ancient societies are expected to have just left their tools lying around. Seems dumb. Actually if I were a trader, I'd totally raid an earthquake racked city looking for tools to loot so I can trade elsewhere. It's like free inventory. But egyptians are supposed to have just left their telescopes lying around the base of the pyramids?

Reply
Jr. Time Lord
10/26/2019 12:43:38 am

https://www.andytheargumentativearchaeologist.com/nimrud-lens.html


Makes no mention of the two glass bowls found alongside the lens.

Reply
An Anonymous Nerd
10/27/2019 10:48:31 am

Actually there's always stuff lying around. Not every wrench in, say, a car repair shop is accounted for when that shop shuts down. Let alone if the business isn't replaced with something else and the structure just rots.

Oh: And they've found the Ancient Egyptian tools. They just aren't the sorts of tools you would need of the Fringe was even halfway right in their ridiculous claims.

Archaeologists seem to have no issue finding the tools used by other cultures, so why would your ancient Nephilim Alien Atlantis Egyptians be any different?

-An Anonymous Nerd

Reply
James
10/24/2019 06:14:13 pm

How many people worked on the pyramids? And how many of their shoes were found? Where is their garbage dumped? What is their source of water? How was it not contaminated by feces and urine? How do we manage that many people in terms of food and hygiene in that area? Did malaria exist? Shouldn't there be like dozens of illnesses going around at the time? And sex. Men like sex a lot. So how do you manage a bunch of dudes? Shouldn't there be a hospital for delivering all the whore babies? So where is that stuff? Cooking utensils and shoe maker huts and fornication huts and hospitals and sick died skeletons of people and water containers. Do they drink from their hands or do they have cups?

Reply
Emma Goldman
10/25/2019 01:09:34 pm

There werent any brown whore babies. I took care of that.

Reply
James
10/24/2019 06:36:56 pm

Suppose group AA built the pyramids, and it satisfied some need, they stayed a while. Then they moved away, taking all their junk with them. Then group ancient Egyptians came along later, put their names on it and pretended they built it. Picked up some AA leftovers and played with it. Then the arabs. The the french. Why not? Why insist it was the same proto-group the whole time?

Reply
James K
10/24/2019 07:02:53 pm

You know what is also wrong? Let's suppose your grandfather built the big pyramid. Your dad built the second biggest. The economy is weakening. You've got a kingdom falling apart and money problems and there's no way your sons and grandsons could possibly afford pyramids in their time. Wouldn't you decide to share your pyramid in order to ensure they, all your children and grandchildren and so on would also be able to enter into heaven? One pyramid per person seems unduly selfish, right? Why can't it be shared in some way, I mean people can share the road, right? A gate permits lots of people to enter. So why one pyramid per person? No way it's a tomb for one guy. It's a gate at the very least.

Reply
History Buff
11/3/2019 03:21:12 am

A gate to where?

Reply
James K
10/24/2019 07:18:40 pm

Where is this pyramid building labor force coming from, anyhow? Are they soldiers turned masons? Who is doing the soldiering? Who is doing the policing? We need farmers and tanners and metal workers, so all of a sudden the region became pacified to build pyramids? Nobody breaks the laws, no jail required?

Reply
James K
10/24/2019 07:39:43 pm

You know what else is wrong? The are no fortresses. Whoever dreamed up the idea of a pyramid didn't think to build a castle fortress like the walls of Jericho or Troy. Whoever built the pyramids had no fear whatsoever of other contemporaneous civilizations. The chinese built the great wall, right? That makes sense. Pyramids don't. Whoever it was had no concern at all of a future band of invaders.

Reply
Oshikuru the Demon Samurai
10/27/2019 12:23:54 am

Without assenting to the comments section becoming "What James Thinks" I'll play along.

"There are no fortresses." How did that work out for the Jerichoans and the Trojans? In the fictional stories that you seem to accept as history, I mean.

"Then the arabs"? Try "Then the Greeks." then "and a lot of people before them".

You might want try a bit of real history:
https://en.wikipedia.org/wiki/Ancient_Egypt

Reply
Jr. Time Lord
10/27/2019 07:39:44 pm

O-O-O-Oshikuru

Thanks. I'll have that damn song in my head for the rest of the night.

TONY S.
10/27/2019 09:51:52 pm

Same here lol. Best reference in a long time.

Bezalel
10/29/2019 08:40:17 am

Is it possible that the pyramids themselves are fortresses?
AA theorists say yes!

Is it possible that each pyramid is actually a landing pad for some KOIND of giant stone cube starship with a pyramid shaped hollow as its rectum? Said starship splitting into 5 more flying pyramids when airborn?
Again AATSY!
Twice!

Is it possible then that each pyramid is simply a charging station that shoots it's load into said stone cube so earth is nothing more than a backwater way station part-way to our central giant vaginal galactic black hole, itself a more immense way station to other universes?
AA theorists scream
OMFG yes!!





Reply
Jayjay
10/26/2019 01:23:58 pm

Honestly i thought the show season was over with ttsa show. Had no idea it was just a break

Reply
An Anonymous Nerd
10/27/2019 02:56:23 pm

1 - Yes, it's conceivable that the show could recover. Why not?

2 - One possible reason ratings are lower is that the place of the pseudo-scientific Fringe is being supplanted by the pseudo-religious Fringe. The next phase of Fringe is more-likely to follow the Marzulli model than the Von Dankien, or even Sitchin, model.

3 - Whether this particular show survives or not doesn't matter all that much anyway. It, and the ideas it tries to convey, have done their damage.

-An Anonymous Nerd

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