JASON COLAVITO
  • Home
  • Blog
  • Books
    • Legends of the Pyramids
    • The Mound Builder Myth
    • Jason and the Argonauts
    • Cult of Alien Gods >
      • Contents
      • Excerpt
      • Image Gallery
    • Foundations of Atlantis
    • Knowing Fear >
      • Contents
      • Excerpt
      • Image Gallery
    • Hideous Bit of Morbidity >
      • Contents
      • Excerpt
      • Image Gallery
    • Cthulhu in World Mythology >
      • Excerpt
      • Image Gallery
      • Necronomicon Fragments
      • Oral Histories
    • Fiction >
      • Short Stories
      • Free Fiction
    • JasonColavito.com Books >
      • Faking History
      • Unearthing the Truth
      • Critical Companion to Ancient Aliens
      • Studies in Ancient Astronautics (Series) >
        • Theosophy on Ancient Astronauts
        • Pyramidiots!
        • Edison's Conquest of Mars
      • Fiction Anthologies >
        • Unseen Horror >
          • Contents
          • Excerpt
        • Moon Men! >
          • Contents
      • The Orphic Argonautica >
        • Contents
        • Excerpt
      • The Faust Book >
        • Contents
        • Excerpt
      • Classic Reprints
      • eBook Minis
    • Free eBooks >
      • Origin of the Space Gods
      • Ancient Atom Bombs
      • Golden Fleeced
      • Ancient America
      • Horror & Science
  • Articles
    • Skeptical Xenoarchaeologist Newsletter >
      • Volumes 1-10 Archive >
        • Volume 1 Archive
        • Volume 2 Archive
        • Volume 3 Archive
        • Volume 4 Archive
        • Volume 5 Archive
        • Volume 6 Archive
        • Volume 7 Archive
        • Volume 8 Archive
        • Volume 9 Archive
        • Volume 10 Archive
      • Volumes 11-20 Archive >
        • Volume 11 Archive
        • Volume 12 Archive
        • Volume 13 Archive
        • Volume 14 Archive
        • Volume 15 Archive
        • Volume 16 Archive
        • Volume 17 Archive
        • Volume 18 Archive
        • Volume 19 Archive
        • Volume 20 Archive
      • Volumes 21-30 Archive >
        • Volume 21 Archive
        • Volume 22 Archive
    • Television Reviews >
      • Ancient Aliens Reviews
      • In Search of Aliens Reviews
      • America Unearthed
      • Pirate Treasure of the Knights Templar
      • Search for the Lost Giants
      • Forbidden History Reviews
      • Expedition Unknown Reviews
      • Legends of the Lost
      • Unexplained + Unexplored
      • Rob Riggle: Global Investigator
    • Book Reviews
    • Galleries >
      • Bad Archaeology
      • Ancient Civilizations >
        • Ancient Egypt
        • Ancient Greece
        • Ancient Near East
        • Ancient Americas
      • Supernatural History
      • Book Image Galleries
    • Videos
    • Collection: Ancient Alien Fraud >
      • Chariots of the Gods at 50
      • Secret History of Ancient Astronauts
      • Of Atlantis and Aliens
      • Aliens and Ancient Texts
      • Profiles in Ancient Astronautics >
        • Erich von Däniken
        • Robert Temple
        • Giorgio Tsoukalos
        • David Childress
      • Blunders in the Sky
      • The Case of the False Quotes
      • Alternative Authors' Quote Fraud
      • David Childress & the Aliens
      • Faking Ancient Art in Uzbekistan
      • Intimations of Persecution
      • Zecharia Sitchin's World
      • Jesus' Alien Ancestors?
      • Extraterrestrial Evolution?
    • Collection: Skeptic Magazine >
      • America Before Review
      • Native American Discovery of Europe
      • Interview: Scott Sigler
      • Golden Fleeced
      • Oh the Horror
      • Discovery of America
      • Supernatural Television
      • Review of Civilization One
      • Who Lost the Middle Ages
      • Charioteer of the Gods
    • Collection: Ancient History >
      • Prehistoric Nuclear War
      • The China Syndrome
      • Atlantis, Mu, and the Maya
      • Easter Island Exposed
      • Who Built the Sphinx?
      • Who Built the Great Pyramid?
      • Archaeological Cover Up?
    • Collection: The Lovecraft Legacy >
      • Pauwels, Bergier, and Lovecraft
      • Lovecraft in Bergier
      • Lovecraft and Scientology
    • Collection: UFOs >
      • Alien Abduction at the Outer Limits
      • Aliens and Anal Probes
      • Ultra-Terrestrials and UFOs
      • Rebels, Queers, and Aliens
    • Scholomance: The Devil's School
    • Prehistory of Chupacabra
    • The Templars, the Holy Grail, & Henry Sinclair
    • Magicians of the Gods Review
    • The Curse of the Pharaohs
    • The Antediluvian Pyramid Myth
    • Whitewashing American Prehistory
    • James Dean's Cursed Porsche
  • The Library
    • Ancient Mysteries >
      • Ancient Texts >
        • Mesopotamian Texts >
          • Atrahasis Epic
          • Epic of Gilgamesh
          • Kutha Creation Legend
          • Babylonian Creation Myth
          • Descent of Ishtar
          • Berossus
          • Comparison of Antediluvian Histories
        • Egyptian Texts >
          • The Shipwrecked Sailor
          • Dream Stela of Thutmose IV
          • The Papyrus of Ani
          • Classical Accounts of the Pyramids
          • Inventory Stela
          • Manetho
          • Eratosthenes' King List
          • The Story of Setna
          • Leon of Pella
          • Diodorus on Egyptian History
          • On Isis and Osiris
          • Famine Stela
          • Old Egyptian Chronicle
          • The Book of Sothis
          • Horapollo
          • Al-Maqrizi's King List
        • Teshub and the Dragon
        • Hermetica >
          • The Three Hermeses
          • Kore Kosmou
          • Corpus Hermeticum
          • The Asclepius
          • The Emerald Tablet
          • Hermetic Fragments
          • Prologue to the Kyranides
          • The Secret of Creation
          • Ancient Alphabets Explained
          • Prologue to Ibn Umayl's Silvery Water
          • Book of the 24 Philosophers
          • Aurora of the Philosophers
        • Hesiod's Theogony
        • Periplus of Hanno
        • Ctesias' Indica
        • Sanchuniathon
        • Sima Qian
        • Syncellus's Enoch Fragments
        • The Book of Enoch
        • Slavonic Enoch
        • Sepher Yetzirah
        • Tacitus' Germania
        • De Dea Syria
        • Aelian's Various Histories
        • Julius Africanus' Chronography
        • Eusebius' Chronicle
        • Chinese Accounts of Rome
        • Ancient Chinese Automaton
        • The Orphic Argonautica
        • Fragments of Panodorus
        • Annianus on the Watchers
        • The Watchers and Antediluvian Wisdom
      • Medieval Texts >
        • Medieval Legends of Ancient Egypt >
          • Medieval Pyramid Lore
          • John Malalas on Ancient Egypt
          • Fragments of Abenephius
          • Akhbar al-zaman
          • Ibrahim ibn Wasif Shah
          • Murtada ibn al-‘Afif
          • Al-Maqrizi on the Pyramids
          • Al-Suyuti on the Pyramids
        • The Hunt for Noah's Ark
        • Isidore of Seville
        • Book of Liang: Fusang
        • Agobard on Magonia
        • Book of Thousands
        • Voyage of Saint Brendan
        • Power of Art and of Nature
        • Travels of Sir John Mandeville
        • Yazidi Revelation and Black Book
        • Al-Biruni on the Great Flood
        • Voyage of the Zeno Brothers
        • The Kensington Runestone (Hoax)
        • Islamic Discovery of America
        • The Aztec Creation Myth
      • Lost Civilizations >
        • Atlantis >
          • Plato's Atlantis Dialogues >
            • Timaeus
            • Critias
          • Fragments on Atlantis
          • Panchaea: The Other Atlantis
          • Eumalos on Atlantis (Hoax)
          • Gómara on Atlantis
          • Sardinia and Atlantis
          • Santorini and Atlantis
          • The Mound Builders and Atlantis
          • Donnelly's Atlantis
          • Atlantis in Morocco
          • Atlantis and the Sea Peoples
          • W. Scott-Elliot >
            • The Story of Atlantis
            • The Lost Lemuria
          • The Lost Atlantis
          • Atlantis in Africa
          • How I Found Atlantis (Hoax)
          • Termier on Atlantis
          • The Critias and Minoan Crete
          • Rebuttal to Termier
          • Further Responses to Termier
          • Flinders Petrie on Atlantis
        • Lost Cities >
          • Miscellaneous Lost Cities
          • The Seven Cities
          • The Lost City of Paititi
          • Manuscript 512
          • The Idolatrous City of Iximaya (Hoax)
          • The 1885 Moberly Lost City Hoax
          • The Elephants of Paredon (Hoax)
        • OOPARTs
        • Oronteus Finaeus Antarctica Map
        • Caucasians in Panama
        • Jefferson's Excavation
        • Fictitious Discoveries in America
        • Against Diffusionism
        • Tunnels Under Peru
        • The Parahyba Inscription (Hoax)
        • Mound Builders
        • Gunung Padang
        • Tales of Enchanted Islands
        • The 1907 Ancient World Map Hoax
        • The 1909 Grand Canyon Hoax
        • The Interglacial Period
        • Solving Oak Island
      • Religious Conspiracies >
        • Pantera, Father of Jesus?
        • Toledot Yeshu
        • Peter of les Vaux-de-Cernay on Cathars
        • Testimony of Jean de Châlons
        • Rosslyn Chapel and the 'Prentice's Pillar
        • The Many Wives of Jesus
        • Templar Infiltration of Labor
        • Louis Martin & the Holy Bloodline
        • The Life of St. Issa (Hoax)
        • On the Person of Jesus Christ
      • Giants in the Earth >
        • Fossil Origins of Myths >
          • Fossil Teeth and Bones of Elephants
          • Fossil Elephants
          • Fossil Bones of Teutobochus
          • Fossil Mammoths and Giants
          • Giants' Bones Dug Out of the Earth
          • Fossils and the Supernatural
          • Fossils, Myth, and Pseudo-History
          • Man During the Stone Age
          • Fossil Bones and Giants
          • American Elephant Myths
          • The Mammoth and the Flood
          • Fossils and Myth
          • Fossil Origin of the Cyclops
          • Mastodon, Mammoth, and Man
        • Fragments on Giants
        • Manichaean Book of Giants
        • Geoffrey on British Giants
        • Alfonso X's Hermetic History of Giants
        • Boccaccio and the Fossil 'Giant'
        • Book of Howth
        • Purchas His Pilgrimage
        • Edmond Temple's 1827 Giant Investigation
        • The Giants of Sardinia
        • Giants and the Sons of God
        • The Magnetism of Evil
        • Tertiary Giants
        • Smithsonian Giant Reports
        • Early American Giants
        • The Giant of Coahuila
        • Jewish Encyclopedia on Giants
        • Index of Giants
        • Newspaper Accounts of Giants
        • Lanier's A Book of Giants
      • Science and History >
        • Halley on Noah's Comet
        • The Newport Tower
        • Iron: The Stone from Heaven
        • Ararat and the Ark
        • Pyramid Facts and Fancies
        • Argonauts before Homer
        • The Deluge
        • Crown Prince Rudolf on the Pyramids
        • Old Mythology in New Apparel
        • Blavatsky on Dinosaurs
        • Teddy Roosevelt on Bigfoot
        • Devil Worship in France
        • Maspero's Review of Akhbar al-zaman
        • The Holy Grail as Lucifer's Crown Jewel
        • The Mutinous Sea
        • The Rock Wall of Rockwall
        • Fabulous Zoology
        • The Origins of Talos
        • Mexican Mythology
        • Chinese Pyramids
        • Maqrizi's Names of the Pharaohs
      • Extreme History >
        • Roman Empire Hoax
        • American Antiquities
        • American Cataclysms
        • England, the Remnant of Judah
        • Historical Chronology of the Mexicans
        • Maspero on the Predynastic Sphinx
        • Vestiges of the Mayas
        • Ragnarok: The Age of Fire and Gravel
        • Origins of the Egyptian People
        • The Secret Doctrine >
          • Volume 1: Cosmogenesis
          • Volume 2: Anthropogenesis
        • Phoenicians in America
        • The Electric Ark
        • Traces of European Influence
        • Prince Henry Sinclair
        • Pyramid Prophecies
        • Templars of Ancient Mexico
        • Chronology and the "Riddle of the Sphinx"
        • The Faith of Ancient Egypt
        • Spirit of the Hour in Archaeology
        • Book of the Damned
        • Great Pyramid As Noah's Ark
        • Richard Shaver's Proofs
    • Alien Encounters >
      • US Government Ancient Astronaut Files >
        • Fortean Society and Columbus
        • Inquiry into Shaver and Palmer
        • The Skyfort Document
        • Whirling Wheels
        • Denver Ancient Astronaut Lecture
        • Soviet Search for Lemuria
        • Visitors from Outer Space
        • Unidentified Flying Objects (Abstract)
        • "Flying Saucers"? They're a Myth
        • UFO Hypothesis Survival Questions
        • Air Force Academy UFO Textbook
        • The Condon Report on Ancient Astronauts
        • Atlantis Discovery Telegrams
        • Ancient Astronaut Society Telegram
        • Noah's Ark Cables
        • The Von Daniken Letter
        • CIA Psychic Probe of Ancient Mars
        • Scott Wolter Lawsuit
        • UFOs in Ancient China
        • CIA Report on Noah's Ark
        • CIA Noah's Ark Memos
        • Congressional Ancient Aliens Testimony
        • Ancient Astronaut and Nibiru Email
        • Congressional Ancient Mars Hearing
        • House UFO Hearing
      • Ancient Extraterrestrials >
        • Premodern UFO Sightings
        • The Moon Hoax
        • Inhabitants of Other Planets
        • Blavatsky on Ancient Astronauts
        • The Stanzas of Dzyan (Hoax)
        • Aerolites and Religion
        • What Is Theosophy?
        • Plane of Ether
        • The Adepts from Venus
      • A Message from Mars
      • Saucer Mystery Solved?
      • Orville Wright on UFOs
      • Interdimensional Flying Saucers
      • Flying Saucers Are Real
      • Report on UFOs
    • The Supernatural >
      • The Devils of Loudun
      • Sublime and Beautiful
      • Voltaire on Vampires
      • Demonology and Witchcraft
      • Thaumaturgia
      • Bulgarian Vampires
      • Religion and Evolution
      • Transylvanian Superstitions
      • Defining a Zombie
      • Dread of the Supernatural
      • Vampires
      • Werewolves and Vampires and Ghouls
      • Science and Fairy Stories
      • The Cursed Car
    • Classic Fiction >
      • Lucian's True History
      • Some Words with a Mummy
      • The Coming Race
      • King Solomon's Mines
      • An Inhabitant of Carcosa
      • The Xipéhuz
      • Lot No. 249
      • The Novel of the Black Seal
      • The Island of Doctor Moreau
      • Pharaoh's Curse
      • Edison's Conquest of Mars
      • The Lost Continent
      • Count Magnus
      • The Mysterious Stranger
      • The Wendigo
      • Sredni Vashtar
      • The Lost World
      • The Red One
      • H. P. Lovecraft >
        • Dagon
        • The Call of Cthulhu
        • History of the Necronomicon
        • At the Mountains of Madness
        • Lovecraft's Library in 1932
      • The Skeptical Poltergeist
      • The Corpse on the Grating
      • The Second Satellite
      • Queen of the Black Coast
      • A Martian Odyssey
    • Classic Genre Movies
    • Miscellaneous Documents >
      • The Balloon-Hoax
      • A Problem in Greek Ethics
      • The Migration of Symbols
      • The Gospel of Intensity
      • De Profundis
      • The Life and Death of Crown Prince Rudolf
      • The Bathtub Hoax
      • Crown Prince Rudolf's Letters
      • Position of Viking Women
      • Employment of Homosexuals
      • James Dean's Scrapbook
      • James Dean's Love Letters
      • The Amazing James Dean Hoax!
    • Free Classic Pseudohistory eBooks
  • About Jason
    • Biography
    • Jason in the Media
    • Contact Jason
    • About JasonColavito.com
    • Terms and Conditions
  • Search

Skeptical Inquirer Shares Depressing New Survey About Who Really Reads Skeptical Inquirer

6/17/2016

17 Comments

 
In the current edition of Skeptical Inquirer I was pleased to find that I received a mention from Robert Sheaffer in his regular UFO column, citing my discussion of the many failures of Jacques Vallée and Chris Aubeck’s Wonders in the Sky (2009) in advance of the new edition that the wealthy Vallée asked his readers to fund for him. The same edition (July/August 2016) also contains the results of a reader survey that the magazine sent out to a random selection of its readership. Skeptical Inquirer’s statement of ownership and circulation late last year listed a total circulation of 24,672. The magazine sent out 3,000 surveys and received 549 responses. There is, of course, a good chance that the survey over-represented older readers based on who took the time to fill out the lengthy 39-question survey, but the results seem to be generally in line with what I already knew about the audience for science-oriented material of any kind.
The magazine’s editor, Kendrick Frazier indicated that he was pleased with the results of the survey, but I would have to think that with circulation down 10,000 in the past twenty years (from the 35,000 reported in 1996) and (if their fundraising appeals are to be believed) a huge financial hole they haven’t managed to fill, perhaps pleasing the declining crop of current readers shouldn’t be the priority. Indeed, fully 38% of readers have been subscribers for 10 years or more, suggesting that the readership is aging and not replenishing. I would argue that it’s because the magazine doesn’t effectively reach out to and invite in new readers who might not be 100% committed militant skeptics.
 
According to the magazine’s survey, the magazine’s readers define themselves as skeptics (54%) and atheists (50%). They also define themselves as left-wing (57%), with only 20% identifying anywhere from the center to the right. The readership is also decidedly less modern than the general public, with less than half of readers having a social media account and virtually none using the magazine’s electronic resources. (58% of Americans use Facebook, but only 46% of Skeptical Inquirer readers.) This shouldn’t surprise anyone: 53% of readers are retired, with an astonishing 77% being older than 50, 42% being 70 or older! Nearly half had incomes above $50,000—one in five makes more than $100,000 per year—astonishing given how many are retired. Nine in ten readers are male. (Again, I will remind you that the length of the survey probably made it more likely that retired people took the time to fill it out.)
 
If you have ever wondered why I don’t write for Skeptical Inquirer, that’s as good a picture as you could paint: It literally isn’t worth it if you want to reach a broad audience. I have subscribed to the magazine for about 20 years, but while I initially enjoyed learning from it, increasingly I have been enjoying the magazine much less and find that it isn’t telling me anything I didn’t already know.
 
Frazier, who is in his magazine’s core demographic himself (he is 74 and has run the magazine since 1977), appears to have taken the wrong lessons from his survey. He learned that his liberal, retired, wealthy, male readership aren’t interested in monsters, UFOs, and ghosts (none clocking in above 57% expressing interest) but are interested in the concerns of liberal old rich guys: medicine, health, atheism, and why the kids today are so nutty (“psychology of belief”)—all clocking in between 75% and 90% of readers interested. “Some reevaluation may be necessary,” Frazier said, though noting that his regular writers, who produce much of the magazine’s content for free, prefer to write about monsters and aliens.
 
One thing I did agree with is the readers’ observation that the magazine’s layout is stodgy and unattractive. Page after page of almost unbroken text is uninviting. Columns that don’t align are one of my pet peeves. It’s sloppy.
 
I don’t want to put too fine a point on it, but pegging your publication’s future to a readership that, to be blunt, won’t be there in another ten years seems like a recipe for disaster. After reading the reader survey, Frazier should have taken the following messages to heart:

  • You need to appeal to younger readers. In this case even 40-somethings would be younger readers. To do so, you need to connect to their interests and what they are doing right now in life. They care about their kids, their houses, their jobs, their gadgets, their communities, etc.
  • You need to create more female-friendly content, which means breaking out of the mindset that only a particular subset of topics deserves scientific scrutiny. Women’s health, the modern workplace, child-rearing, education, and a whole host of other topics are rife with quackery and would have a broader audience than just retired men.
  • Cut the academic jargon. Fully a quarter of readers are PhDs, which means that the magazine is aiming way too high to be profitable. The people who need skeptical information and evaluation are typically middle and lower class (if only because there are more of them). Making the magazine more accessible rather than pretending it’s a quasi-academic journal will broaden the readership. If you must, make a semiannual journal in which you publish academic versions of your papers and charge libraries a subscription fee. This will free up the magazine for more popular versions of the articles and make you extra money.
  • Use more color and more photos, and make it look nice.
 
The bottom line is that Skeptical Inquirer begs me to give them cash roughly every other month because they say they are constantly running on fumes. They have a shrinking readership of people who won’t be there to subscribe to them in the next 10-15 years, and they have a product that feels every bit as though it were produced by a group of highly educated senior citizens. The magazine’s layout hasn’t changed since I started subscribing in the 1990s, except that it’s now full-color instead of one color per issue. 
 
Doubling down on what isn’t working for readers who don’t need what the magazine is trying to give them isn’t a winning strategy. If they want to fulfill their mission of making a real difference and turning Skeptical Inquirer into a more widely read and influential publication, they need to take a page from Consumer Reports and make the magazine more useful to a much broader audience and more accessible to those who aren’t already experts in the field.
 
And for heaven’s sake, try to make it more fun to read. Consider the “sexy” topics they’re covering right now:

  • “The Do’s and Don’ts of Trusting Science”
  • “A Skeptical Response to Science Denial”
  • “Partisan Pandemics”
  • “Good News for Grouches: Happiness May Be Overrated”
  • “Two Artists Combine Arts, Science, and Skepticism”
 
It’s almost literally the opposite of what would be appealing or interesting. They’re the kinds of titles that college freshmen give their papers when they are slapping them together 30 minutes before class. There isn’t even a hint of intrigue or an effort to coax readers to want to read more. If I find the magazine boring, and I have incredible tolerance for tediousness, then they are doing something wrong.
 
And I haven’t even gotten into their dismal online presence. But why should I? They have 539 electronic magazine readers, according to their circulation figures. The magazine doesn’t have its own devoted website, and the publisher’s site is labeled “CSI” for the Committee for Skeptical Inquiry but never migrated from the old csicop.org URL. The content there focuses on skepticism as an identity, which can only serve to turn off potential new readers, particularly those who are not active participants in skeptical organizations or who are not atheists. 
17 Comments
Time Machine
6/17/2016 12:32:19 pm

Scepticism is not an entertainment business.
Nobody likes databases - people prefer to believe in the Loch Ness Monster.

Reply
orang
6/17/2016 02:05:59 pm

Could another reason for shrinking readership be that the younger potential audience is leaning more and more toward fringe beliefs? There is a diminishing sense of wonder in today's world, and fringe beliefs support one's need to dream and wonder. So do conspiracies, which i admit to believing in about five of them (which i think may be a normal amount. Jason appears to believe in zero conspiracies.) BTW, I include all religion in the fringe belief category even though it is obviously a mainstream belief.

Reply
Jason Colavito link
6/17/2016 02:19:03 pm

When you're dealing with numbers as small as 24,000 in a nation of 320,000,000 (and even then some readers are international), you're not really facing a problem of running out of audience. Instead, your problem is reaching the audience that already exists.

Reply
orang
6/17/2016 05:07:55 pm

Excellent point.

Kathleen
6/17/2016 02:29:00 pm

Today's young people access information almost entirely online. If they have a primitive interface with the internet then you going to lose them right away. They're going to go somewhere else where they can get the sophisticated site that they need to keep them interested. No matter the subject, it needs to be general and brief, they don't seem to have the attention span that was common in the past. At least this is true for the young people I have around me.

Reply
Julius
6/17/2016 03:08:19 pm

Jason, you should take over Skeptical Inquirer. It might be a good vehicle for you to deliver much needed information.

Reply
Shane Sullivan
6/17/2016 03:12:42 pm

Have you been keeping abreast of the activities of long-time Skeptical Inquirer contributor Massimo Pigliucci? He's gone full-on Stoic. It's been an interesting turnaround; for instance, although he's as much an atheist as ever, he's now capable of making it through a sentence about religion without calling religious people backward savages trapped in the dark ages. =P

Reply
Only Me
6/17/2016 06:00:14 pm

Great points. Your suggestions should be taken seriously if the magazine hopes to be around at the time most of its oldest readers begin to dwindle due to age.

One question: Skepticism as an identity? Does that actually mean something and what does it hope to accomplish?

Reply
Jason Colavito link
6/17/2016 06:12:59 pm

To judge by the websites, it is a way to identify oneself as an atheist who likes to show off. In seriousness, the argument is that self-identifying as a skeptic is a way to pledge one's allegiance to critical thinking and reason and to advocate for reason in public policy. In reality, it means membership in skeptical organizations, attendance in the skeptical conference circuit, and little to no actual impact on anyone who isn't already a member of the club. There is so much overlap between skeptic organizations, atheism, and secular humanism now (thanks to Paul Kurtz, CFI/CSI, and others who blur boundaries) that "skepticism" doesn't really have a clear meaning.

Reply
Only Me
6/17/2016 06:58:42 pm

Thank you.

Mike Y
6/17/2016 08:06:15 pm

It's such a sad state of affairs. A major turn off for people of a variety of different philisophical and religious backgrounds, who might otherwise embrace critical thinging. But self–righteousness is a hell of a drug, I guess.

A Buddhist
6/18/2016 08:24:33 am

It is possible to be a skeptic and believe in a Supreme Creator God. Many deists, for example, were also skeptics.

Reply
John Hamilton
6/17/2016 10:31:39 pm

I subscribed to Skeptical Enquirer for many years starting back when they were still calling themselves CSICOP. Although I seem to be in their prime demographic, retired white guy age 66, once I let the subscription lapse I never felt any great desire to subscribe again.

Reply
John
6/18/2016 01:33:16 am

This is really interesting, due to how millenials are now the most irreligious generation yet. But considering all of the other factors I'm not surprised.

Reply
terry the censor
6/20/2016 01:51:42 pm

> 53% of readers are retired, with an astonishing 77% being older than 50, 42% being 70 or older!

That's about the same as UFO orgs.

It seems the young people are more interested in health quackery, conspiracy theory, and combatting/reviving racism.

Reply
anon
6/27/2016 10:02:40 am

I agree with all. I used to subscribe to and read SI, but ultimately found it to come off as elitist and too academic for general recreational reading (and this is from someone who is highly educated). I love the debunking of nuts, cranks, and anomalous phenomena of all kinds, but SI always robs it of any fun, except for maybe Joe Nickell.

Reply
Lisângelo Berti
8/1/2016 10:53:00 am

Let's face it: there is no such thing as 'young readers'. I like to read the magazine, even in its 'vintage' layout but I'm 50. Skeptical Inquirer and CSI need to explore Twitter and Facebook resources. Maybe a Digital Marketing 101 could be of help.

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Blog
    Picture

    Author

    I am an author and researcher focusing on pop culture, science, and history. Bylines: New Republic, Esquire, Slate, etc. There's more about me in the About Jason tab.

    Become a Patron!
    Tweets by JasonColavito
    Picture

    Newsletters

    Enter your email below to subscribe to my newsletter for updates on my latest projects, blog posts, and activities, and subscribe to Culture & Curiosities, my Substack newsletter.

    powered by TinyLetter

    Blog Roll

    Ancient Aliens Debunked
    Picture
    A Hot Cup of Joe
    ArchyFantasies
    Bad UFOs
    Mammoth Tales
    Matthew R. X. Dentith
    PaleoBabble
    Picture

    Categories

    All
    Alternative Archaeology
    Alternative Archaeology
    Alternative History
    Alternative History
    America Unearthed
    Ancient Aliens
    Ancient Astronauts
    Ancient History
    Ancient Texts
    Ancient Texts
    Archaeology
    Atlantis
    Conspiracies
    Giants
    Habsburgs
    Horror
    King Arthur
    Knights Templar
    Lovecraft
    Mythology
    Occult
    Popular Culture
    Popular Culture
    Projects
    Pyramids
    Racism
    Science
    Skepticism
    Ufos
    Weird Old Art
    Weird Things
    White Nationalism

    Terms & Conditions

    Please read all applicable terms and conditions before posting a comment on this blog. Posting a comment constitutes your agreement to abide by the terms and conditions linked herein.

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010

    RSS Feed

Picture
Home  |  Blog  |  Books  | Contact  |  About Jason | Terms & Conditions
© 2010-2023 Jason Colavito. All rights reserved.

  • Home
  • Blog
  • Books
    • Legends of the Pyramids
    • The Mound Builder Myth
    • Jason and the Argonauts
    • Cult of Alien Gods >
      • Contents
      • Excerpt
      • Image Gallery
    • Foundations of Atlantis
    • Knowing Fear >
      • Contents
      • Excerpt
      • Image Gallery
    • Hideous Bit of Morbidity >
      • Contents
      • Excerpt
      • Image Gallery
    • Cthulhu in World Mythology >
      • Excerpt
      • Image Gallery
      • Necronomicon Fragments
      • Oral Histories
    • Fiction >
      • Short Stories
      • Free Fiction
    • JasonColavito.com Books >
      • Faking History
      • Unearthing the Truth
      • Critical Companion to Ancient Aliens
      • Studies in Ancient Astronautics (Series) >
        • Theosophy on Ancient Astronauts
        • Pyramidiots!
        • Edison's Conquest of Mars
      • Fiction Anthologies >
        • Unseen Horror >
          • Contents
          • Excerpt
        • Moon Men! >
          • Contents
      • The Orphic Argonautica >
        • Contents
        • Excerpt
      • The Faust Book >
        • Contents
        • Excerpt
      • Classic Reprints
      • eBook Minis
    • Free eBooks >
      • Origin of the Space Gods
      • Ancient Atom Bombs
      • Golden Fleeced
      • Ancient America
      • Horror & Science
  • Articles
    • Skeptical Xenoarchaeologist Newsletter >
      • Volumes 1-10 Archive >
        • Volume 1 Archive
        • Volume 2 Archive
        • Volume 3 Archive
        • Volume 4 Archive
        • Volume 5 Archive
        • Volume 6 Archive
        • Volume 7 Archive
        • Volume 8 Archive
        • Volume 9 Archive
        • Volume 10 Archive
      • Volumes 11-20 Archive >
        • Volume 11 Archive
        • Volume 12 Archive
        • Volume 13 Archive
        • Volume 14 Archive
        • Volume 15 Archive
        • Volume 16 Archive
        • Volume 17 Archive
        • Volume 18 Archive
        • Volume 19 Archive
        • Volume 20 Archive
      • Volumes 21-30 Archive >
        • Volume 21 Archive
        • Volume 22 Archive
    • Television Reviews >
      • Ancient Aliens Reviews
      • In Search of Aliens Reviews
      • America Unearthed
      • Pirate Treasure of the Knights Templar
      • Search for the Lost Giants
      • Forbidden History Reviews
      • Expedition Unknown Reviews
      • Legends of the Lost
      • Unexplained + Unexplored
      • Rob Riggle: Global Investigator
    • Book Reviews
    • Galleries >
      • Bad Archaeology
      • Ancient Civilizations >
        • Ancient Egypt
        • Ancient Greece
        • Ancient Near East
        • Ancient Americas
      • Supernatural History
      • Book Image Galleries
    • Videos
    • Collection: Ancient Alien Fraud >
      • Chariots of the Gods at 50
      • Secret History of Ancient Astronauts
      • Of Atlantis and Aliens
      • Aliens and Ancient Texts
      • Profiles in Ancient Astronautics >
        • Erich von Däniken
        • Robert Temple
        • Giorgio Tsoukalos
        • David Childress
      • Blunders in the Sky
      • The Case of the False Quotes
      • Alternative Authors' Quote Fraud
      • David Childress & the Aliens
      • Faking Ancient Art in Uzbekistan
      • Intimations of Persecution
      • Zecharia Sitchin's World
      • Jesus' Alien Ancestors?
      • Extraterrestrial Evolution?
    • Collection: Skeptic Magazine >
      • America Before Review
      • Native American Discovery of Europe
      • Interview: Scott Sigler
      • Golden Fleeced
      • Oh the Horror
      • Discovery of America
      • Supernatural Television
      • Review of Civilization One
      • Who Lost the Middle Ages
      • Charioteer of the Gods
    • Collection: Ancient History >
      • Prehistoric Nuclear War
      • The China Syndrome
      • Atlantis, Mu, and the Maya
      • Easter Island Exposed
      • Who Built the Sphinx?
      • Who Built the Great Pyramid?
      • Archaeological Cover Up?
    • Collection: The Lovecraft Legacy >
      • Pauwels, Bergier, and Lovecraft
      • Lovecraft in Bergier
      • Lovecraft and Scientology
    • Collection: UFOs >
      • Alien Abduction at the Outer Limits
      • Aliens and Anal Probes
      • Ultra-Terrestrials and UFOs
      • Rebels, Queers, and Aliens
    • Scholomance: The Devil's School
    • Prehistory of Chupacabra
    • The Templars, the Holy Grail, & Henry Sinclair
    • Magicians of the Gods Review
    • The Curse of the Pharaohs
    • The Antediluvian Pyramid Myth
    • Whitewashing American Prehistory
    • James Dean's Cursed Porsche
  • The Library
    • Ancient Mysteries >
      • Ancient Texts >
        • Mesopotamian Texts >
          • Atrahasis Epic
          • Epic of Gilgamesh
          • Kutha Creation Legend
          • Babylonian Creation Myth
          • Descent of Ishtar
          • Berossus
          • Comparison of Antediluvian Histories
        • Egyptian Texts >
          • The Shipwrecked Sailor
          • Dream Stela of Thutmose IV
          • The Papyrus of Ani
          • Classical Accounts of the Pyramids
          • Inventory Stela
          • Manetho
          • Eratosthenes' King List
          • The Story of Setna
          • Leon of Pella
          • Diodorus on Egyptian History
          • On Isis and Osiris
          • Famine Stela
          • Old Egyptian Chronicle
          • The Book of Sothis
          • Horapollo
          • Al-Maqrizi's King List
        • Teshub and the Dragon
        • Hermetica >
          • The Three Hermeses
          • Kore Kosmou
          • Corpus Hermeticum
          • The Asclepius
          • The Emerald Tablet
          • Hermetic Fragments
          • Prologue to the Kyranides
          • The Secret of Creation
          • Ancient Alphabets Explained
          • Prologue to Ibn Umayl's Silvery Water
          • Book of the 24 Philosophers
          • Aurora of the Philosophers
        • Hesiod's Theogony
        • Periplus of Hanno
        • Ctesias' Indica
        • Sanchuniathon
        • Sima Qian
        • Syncellus's Enoch Fragments
        • The Book of Enoch
        • Slavonic Enoch
        • Sepher Yetzirah
        • Tacitus' Germania
        • De Dea Syria
        • Aelian's Various Histories
        • Julius Africanus' Chronography
        • Eusebius' Chronicle
        • Chinese Accounts of Rome
        • Ancient Chinese Automaton
        • The Orphic Argonautica
        • Fragments of Panodorus
        • Annianus on the Watchers
        • The Watchers and Antediluvian Wisdom
      • Medieval Texts >
        • Medieval Legends of Ancient Egypt >
          • Medieval Pyramid Lore
          • John Malalas on Ancient Egypt
          • Fragments of Abenephius
          • Akhbar al-zaman
          • Ibrahim ibn Wasif Shah
          • Murtada ibn al-‘Afif
          • Al-Maqrizi on the Pyramids
          • Al-Suyuti on the Pyramids
        • The Hunt for Noah's Ark
        • Isidore of Seville
        • Book of Liang: Fusang
        • Agobard on Magonia
        • Book of Thousands
        • Voyage of Saint Brendan
        • Power of Art and of Nature
        • Travels of Sir John Mandeville
        • Yazidi Revelation and Black Book
        • Al-Biruni on the Great Flood
        • Voyage of the Zeno Brothers
        • The Kensington Runestone (Hoax)
        • Islamic Discovery of America
        • The Aztec Creation Myth
      • Lost Civilizations >
        • Atlantis >
          • Plato's Atlantis Dialogues >
            • Timaeus
            • Critias
          • Fragments on Atlantis
          • Panchaea: The Other Atlantis
          • Eumalos on Atlantis (Hoax)
          • Gómara on Atlantis
          • Sardinia and Atlantis
          • Santorini and Atlantis
          • The Mound Builders and Atlantis
          • Donnelly's Atlantis
          • Atlantis in Morocco
          • Atlantis and the Sea Peoples
          • W. Scott-Elliot >
            • The Story of Atlantis
            • The Lost Lemuria
          • The Lost Atlantis
          • Atlantis in Africa
          • How I Found Atlantis (Hoax)
          • Termier on Atlantis
          • The Critias and Minoan Crete
          • Rebuttal to Termier
          • Further Responses to Termier
          • Flinders Petrie on Atlantis
        • Lost Cities >
          • Miscellaneous Lost Cities
          • The Seven Cities
          • The Lost City of Paititi
          • Manuscript 512
          • The Idolatrous City of Iximaya (Hoax)
          • The 1885 Moberly Lost City Hoax
          • The Elephants of Paredon (Hoax)
        • OOPARTs
        • Oronteus Finaeus Antarctica Map
        • Caucasians in Panama
        • Jefferson's Excavation
        • Fictitious Discoveries in America
        • Against Diffusionism
        • Tunnels Under Peru
        • The Parahyba Inscription (Hoax)
        • Mound Builders
        • Gunung Padang
        • Tales of Enchanted Islands
        • The 1907 Ancient World Map Hoax
        • The 1909 Grand Canyon Hoax
        • The Interglacial Period
        • Solving Oak Island
      • Religious Conspiracies >
        • Pantera, Father of Jesus?
        • Toledot Yeshu
        • Peter of les Vaux-de-Cernay on Cathars
        • Testimony of Jean de Châlons
        • Rosslyn Chapel and the 'Prentice's Pillar
        • The Many Wives of Jesus
        • Templar Infiltration of Labor
        • Louis Martin & the Holy Bloodline
        • The Life of St. Issa (Hoax)
        • On the Person of Jesus Christ
      • Giants in the Earth >
        • Fossil Origins of Myths >
          • Fossil Teeth and Bones of Elephants
          • Fossil Elephants
          • Fossil Bones of Teutobochus
          • Fossil Mammoths and Giants
          • Giants' Bones Dug Out of the Earth
          • Fossils and the Supernatural
          • Fossils, Myth, and Pseudo-History
          • Man During the Stone Age
          • Fossil Bones and Giants
          • American Elephant Myths
          • The Mammoth and the Flood
          • Fossils and Myth
          • Fossil Origin of the Cyclops
          • Mastodon, Mammoth, and Man
        • Fragments on Giants
        • Manichaean Book of Giants
        • Geoffrey on British Giants
        • Alfonso X's Hermetic History of Giants
        • Boccaccio and the Fossil 'Giant'
        • Book of Howth
        • Purchas His Pilgrimage
        • Edmond Temple's 1827 Giant Investigation
        • The Giants of Sardinia
        • Giants and the Sons of God
        • The Magnetism of Evil
        • Tertiary Giants
        • Smithsonian Giant Reports
        • Early American Giants
        • The Giant of Coahuila
        • Jewish Encyclopedia on Giants
        • Index of Giants
        • Newspaper Accounts of Giants
        • Lanier's A Book of Giants
      • Science and History >
        • Halley on Noah's Comet
        • The Newport Tower
        • Iron: The Stone from Heaven
        • Ararat and the Ark
        • Pyramid Facts and Fancies
        • Argonauts before Homer
        • The Deluge
        • Crown Prince Rudolf on the Pyramids
        • Old Mythology in New Apparel
        • Blavatsky on Dinosaurs
        • Teddy Roosevelt on Bigfoot
        • Devil Worship in France
        • Maspero's Review of Akhbar al-zaman
        • The Holy Grail as Lucifer's Crown Jewel
        • The Mutinous Sea
        • The Rock Wall of Rockwall
        • Fabulous Zoology
        • The Origins of Talos
        • Mexican Mythology
        • Chinese Pyramids
        • Maqrizi's Names of the Pharaohs
      • Extreme History >
        • Roman Empire Hoax
        • American Antiquities
        • American Cataclysms
        • England, the Remnant of Judah
        • Historical Chronology of the Mexicans
        • Maspero on the Predynastic Sphinx
        • Vestiges of the Mayas
        • Ragnarok: The Age of Fire and Gravel
        • Origins of the Egyptian People
        • The Secret Doctrine >
          • Volume 1: Cosmogenesis
          • Volume 2: Anthropogenesis
        • Phoenicians in America
        • The Electric Ark
        • Traces of European Influence
        • Prince Henry Sinclair
        • Pyramid Prophecies
        • Templars of Ancient Mexico
        • Chronology and the "Riddle of the Sphinx"
        • The Faith of Ancient Egypt
        • Spirit of the Hour in Archaeology
        • Book of the Damned
        • Great Pyramid As Noah's Ark
        • Richard Shaver's Proofs
    • Alien Encounters >
      • US Government Ancient Astronaut Files >
        • Fortean Society and Columbus
        • Inquiry into Shaver and Palmer
        • The Skyfort Document
        • Whirling Wheels
        • Denver Ancient Astronaut Lecture
        • Soviet Search for Lemuria
        • Visitors from Outer Space
        • Unidentified Flying Objects (Abstract)
        • "Flying Saucers"? They're a Myth
        • UFO Hypothesis Survival Questions
        • Air Force Academy UFO Textbook
        • The Condon Report on Ancient Astronauts
        • Atlantis Discovery Telegrams
        • Ancient Astronaut Society Telegram
        • Noah's Ark Cables
        • The Von Daniken Letter
        • CIA Psychic Probe of Ancient Mars
        • Scott Wolter Lawsuit
        • UFOs in Ancient China
        • CIA Report on Noah's Ark
        • CIA Noah's Ark Memos
        • Congressional Ancient Aliens Testimony
        • Ancient Astronaut and Nibiru Email
        • Congressional Ancient Mars Hearing
        • House UFO Hearing
      • Ancient Extraterrestrials >
        • Premodern UFO Sightings
        • The Moon Hoax
        • Inhabitants of Other Planets
        • Blavatsky on Ancient Astronauts
        • The Stanzas of Dzyan (Hoax)
        • Aerolites and Religion
        • What Is Theosophy?
        • Plane of Ether
        • The Adepts from Venus
      • A Message from Mars
      • Saucer Mystery Solved?
      • Orville Wright on UFOs
      • Interdimensional Flying Saucers
      • Flying Saucers Are Real
      • Report on UFOs
    • The Supernatural >
      • The Devils of Loudun
      • Sublime and Beautiful
      • Voltaire on Vampires
      • Demonology and Witchcraft
      • Thaumaturgia
      • Bulgarian Vampires
      • Religion and Evolution
      • Transylvanian Superstitions
      • Defining a Zombie
      • Dread of the Supernatural
      • Vampires
      • Werewolves and Vampires and Ghouls
      • Science and Fairy Stories
      • The Cursed Car
    • Classic Fiction >
      • Lucian's True History
      • Some Words with a Mummy
      • The Coming Race
      • King Solomon's Mines
      • An Inhabitant of Carcosa
      • The Xipéhuz
      • Lot No. 249
      • The Novel of the Black Seal
      • The Island of Doctor Moreau
      • Pharaoh's Curse
      • Edison's Conquest of Mars
      • The Lost Continent
      • Count Magnus
      • The Mysterious Stranger
      • The Wendigo
      • Sredni Vashtar
      • The Lost World
      • The Red One
      • H. P. Lovecraft >
        • Dagon
        • The Call of Cthulhu
        • History of the Necronomicon
        • At the Mountains of Madness
        • Lovecraft's Library in 1932
      • The Skeptical Poltergeist
      • The Corpse on the Grating
      • The Second Satellite
      • Queen of the Black Coast
      • A Martian Odyssey
    • Classic Genre Movies
    • Miscellaneous Documents >
      • The Balloon-Hoax
      • A Problem in Greek Ethics
      • The Migration of Symbols
      • The Gospel of Intensity
      • De Profundis
      • The Life and Death of Crown Prince Rudolf
      • The Bathtub Hoax
      • Crown Prince Rudolf's Letters
      • Position of Viking Women
      • Employment of Homosexuals
      • James Dean's Scrapbook
      • James Dean's Love Letters
      • The Amazing James Dean Hoax!
    • Free Classic Pseudohistory eBooks
  • About Jason
    • Biography
    • Jason in the Media
    • Contact Jason
    • About JasonColavito.com
    • Terms and Conditions
  • Search