I am a bit short on time today since I am having my bathroom renovated for the second time in a month, this time to correct the previous contractor’s mistakes. I have time only for a short update, but it’s a fairly depressing one. For most Americans the Super Bowl is something akin to a secular holiday, while for advertisers it’s the biggest stage on which to display their wares to America’s largest television audience. That’s why it is so horrifying to find that Taco Bell, a division of Yum! Brands, will be promoting the ancient astronaut theory and cross-promoting the History Channel’s Ancient Aliens during an event seen by more Americans than any other. As part of a “celebrity” campaign to promote an as-yet unnamed new product, Taco Bell provided ancient astronaut theorist Giorgio Tsoukalos with a green box that will be digitally replaced with the new product when the advertisement debuts February 8 during the big game. Tsoukalos will join basketball player James Harden and YouTube star Bryan E. Wilson in the advertisement. Tsoukalos jokes that the mystery product is a “conspiracy” and perhaps “alien technology.” In the teaser trailer for the ad, Tsoukalos can be seen posing with an elongated skull, one of his favorite pieces of “evidence” for extraterrestrial visitation. He is seated in a reasonable facsimile of a Victorian explorers’ club, with dark wood, leather-bound books and a floor globe.
While I suppose it’s reasonable that Taco Bell considers Tsoukalos to be the equivalent of a YouTube star and one of the Kardashians’ boyfriends, I am disconcerted that he will now be exposed to the largest television audience in America, along with an elongated skull, which will undoubtedly serve to increase his profile and increase interest in the ancient astronaut theory.
38 Comments
Kathleen
2/2/2016 11:35:47 am
To add to the depression, when Viceland starts broadcasting all the H2 programs are moving to History Channel. Perhaps we will see a return of Master Mason Wolter. Sigh
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Time Machine
2/2/2016 02:44:18 pm
>>>Master Mason Wolter<<<
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Time Machine
2/2/2016 02:47:47 pm
I do not believe in the Jesus Bloodline, but I have massive respect for the Greek God Pan in Arcadia and all his nymphs...
The troll Krampus
2/3/2016 05:00:02 pm
LMAO! That is actually funny.
Colin Hunt
2/2/2016 12:06:03 pm
The Taco Bell site (tacobell.com) has to be the most excruciatingly hyped site I have ever seen! Talk about over the top "in your face" hype and crazy big pictures and no simple menu or contact details.its appalling and insulting. I guess recruiting Giorgio T is a sign of desperation. If they want to attract more customers then get a decent web designer, but well done Giorgio for making money by exploiting their undiscerning management and public, isn't that what his money making game is?
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David
2/2/2016 05:02:29 pm
"If they want to attract more customers then get a decent web designer"
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Victoria
2/7/2016 07:22:57 pm
I just checked the Taco Bell website and it is different than I saw it a couple of years ago. Seems like they are trying to attract those that love the CFI flashiness.
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Victoria
2/7/2016 11:54:39 pm
That should have been CGI.
Clete
2/2/2016 12:18:52 pm
Based on what Giorgio Tsoukalos looks like in the clip, what is probably in the clip is his youth.
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Rose McDonald
2/2/2016 12:37:45 pm
Anyone else notice how much alike Tsoukalos and Pulitzer are beginning to look? That's open to all kinds of interpretation.
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Bobby B.
2/2/2016 06:26:21 pm
I'm not sure about Pulitzer, but I'm positive Georgio is an alien. Just look at his hair, clearly he's an alien who hasn't figured out or adapted to a human hairstyle.
Phillip
2/2/2016 12:20:28 pm
I can see a silver lining, Ancient Aliens is the new Taco Bell Chihuahua...a joke.
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DaveR
2/2/2016 12:23:37 pm
It looks like Giorgio has been eating a lot of Taco Bell.
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Jose S
2/2/2016 01:10:47 pm
Dave,
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DaveR
2/2/2016 03:07:24 pm
Well, I don't want to say it's all aliens...but...
MartyR
2/7/2016 10:02:02 am
Doesn't the connection change for the soft shell taco?
Kal
2/2/2016 12:53:19 pm
Taco Bell making a commercial with him proves nothing. It just makes him a sell out to a major fast food chain. He's not their new mascot. That would kill Taco Bell's little credibility. The demographic that eats at Taco Bell is not the same as those who watch Ancient Aliens. If' hes trying to branch out, he should have gone to Starbucks.
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Rose McDonald
2/2/2016 01:29:05 pm
Kal; Or Oak Island. It doesn't take a genius to recognize that when the same signature is on the paychecks of everyone in a group, the prevailing agenda is no big mystery. Check out how many shows like Oak Island, Ancient Aliens and so on are subsidiaries of A&E.
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DaveR
2/2/2016 03:09:49 pm
Actually I think the major demographic for AA is among the lower spectrum of the socio-economic ladder, so it would make sense for Taco Bell, McDonalds, and Burger King to use Giorgio in their commercials. If I'm wrong on the AA demographic, I apologize.
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Ken
2/2/2016 02:47:11 pm
The conspiracy is revealed in this clip. Again, Giorgio is mysteriously involved.
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Titus pullo
2/2/2016 03:14:25 pm
Georgio another Ithaca college grad making it rich in the entertainment industry. Now Jason you need a show as well after all georgio didn't even go to the park school.
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Mike Y
2/2/2016 04:51:02 pm
Ugh, well I was looking for an excuse to stop eating there. This endorsement cinches it.
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Titus pullo
2/2/2016 05:21:20 pm
Some of the items at Taco Bell are not that bad. The fresco menu is ok and often better than local Mexican places. Bean or chicken fresco burrito is have bad
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Mike Y
2/3/2016 10:51:17 am
Fair enough, they have better options than most fast-food joints. But will I actually choose those options when I go, that's the question.
Uncle Ron
2/3/2016 12:17:04 pm
The best thing about Taco Bell is watching how they, like Olive Garden, can take a limited number of ingredients and turn out a "new" feature every week or so.
justanotherskeptic
2/2/2016 06:10:30 pm
Gotta love the title "Alien Expert" under Georgio's name. He looks a little sickly, hope he didn't catch the cancer Coppens died of. We need him for comedy relief.
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Ph
2/2/2016 06:21:39 pm
I'm glad the majority of this nonsense is contained on the other side of the atlantic.
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Only Me
2/2/2016 07:09:08 pm
"Is the deliciousness of Taco Bell the result of our ancestors being taught secret advanced recipes? According to the ancient text /To Serve Man/, the answer is YES!"
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Mike Jones
2/3/2016 10:31:55 am
"For most Americans the Super Bowl is something akin to a secular holiday". I don't think this is accurate. I think most Americans don't care about the Super Bowl at all. In 2014 the population of the US was 318.9 million. In 2015, the Super Bowl was watched by 114.4 million viewers. Hardly "most", and many of us consider it a nuisance.
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Kal
2/3/2016 12:32:23 pm
"kal; or oak island"
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Randy Hayes
2/7/2016 09:12:11 am
I think that with all the weight GT has apparently gained (as seen in his face) in this commercial, he must be eating Taco Bell all the time. Perhaps Taco Bell is what the aliens visit earth for anyway. It is not for our intelligence.
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Assonaut Exaterressial
2/7/2016 09:23:31 am
My guess is a hair filled Chalupa; with a side of ecoli.
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steve winnicki
2/7/2016 10:43:59 am
Thou I dont Eat Tacko Hell or any fast food... I gotta say Jason, there is some Healthy Jealously in your post... maybe its time you stopped DEBUNKING and just sold you soul to the Burrito... LMAO!!
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Assonaut Exaterressial
2/7/2016 11:26:44 am
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Jackie Najalack
2/7/2016 01:29:14 pm
Why do so many of you think you're witty when Jason's doing serious material?
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Assonaut Exaterressial
2/7/2016 03:54:17 pm
A Taco Bell commercial with Giorgio Tsoukalos? You're right, I shouldn't joke about that.
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Gina Torresso
2/7/2016 11:30:52 pm
Personally I loved this.. commercial was interesting and I love Giorgio !!!
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robert whitford
5/4/2016 04:40:22 pm
People are incredibly gullible;not that I don't think it's possible; but this dude is just cashing in; and doing Science a discredit.
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AuthorI am an author and researcher focusing on pop culture, science, and history. Bylines: New Republic, Esquire, Slate, etc. There's more about me in the About Jason tab. Newsletters
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