Tom DeLonge Says That His "Strong Sense of Business" Will Help Him Dole Out UFO Revelations Little by Little for "Years" to Come
I must admit to being a bit surprised that it seems that no professional reviewers, or even UFO enthusiasts, have reviewed Peter Levenda’s new book, Sekret Machines: Gods. I had expected to see at least some reviews outside of Amazon.com customer reviews, especially since this wasn’t just a self-published vanity project but had secured distribution through Simon & Schuster’s network. As best I can tell, however, credited author Tom DeLonge’s company, To the Stars, Inc., did only puff-piece publicity for the book, which he tied in with the near simultaneous paperback release of his novel Chasing Shadows from last year. This pulled the focus from the new release to DeLonge’s personality and business instead. While I didn’t expect him to send me a review copy, I didn’t hear from anyone working in media that they had received one, either. No wonder it landed with such a resounding thud. As of this writing, a Google search for the book plus the word “review” brings up just my review and sales pages. No wonder Levenda was upset with me.
But it did make me wonder a bit, so I looked into some of the publicity interviews DeLonge did over the past few weeks, and I found one from the San Diego Union-Tribune that was particularly revealing. Take a look at what he said. The ellipses and parentheses are in the original:
“So, in order to have a conversation about how this one subject matter — UFOs — has affected all the branches of the truth, we have to start with the ideas of ancient gods and the mythologies they represent that maybe weren’t mythologies. And then we have to look at how man has been dealing with this, since at least World War II. … I want people to have facts. Doing fiction and non-fiction books is the best of both worlds…
As regular readers know, I don’t accept the assumption that UFOs represent a single phenomenon, or that they affect “all the branches of the truth.” That’s an assumption, and one that needs to be proved rather than assumed. But I am interested in DeLonge’s second paragraph, where he all but admits that his book and video series is intended to dribble out the so-called “truth” little by little to keep customers buying without actually providing the revelations initially promised. Remember when Sekret Machines was going to blow the lid off UFOs? Somehow the goal posts have moved, and now it’s a thought experiment about how humanity should deal with aliens. What a letdown!
In his interview with the Union-Tribune, DeLonge teased an upcoming “announcement” that would change everything … unless it won’t. DeLonge said the announcement wouldn’t say anything specific, but that we would need to “read between the lines.” In other words, it’s more smoke and mirrors. But it’s just what we would expect from a man who describes himself as having “a strong sense of business.” Those are his own words. He added that “I don’t want to talk about it” when asked to elaborate, but he did promise “years” of slow-drip publicity stunts teasing a revelation that will never come.
All of this has caught the attention of ufologists, even if they haven’t been quick to review his book, and there have been rather large number of ufologists alleging that DeLonge (who once mistook a scene from a Spielberg TV miniseries for leaked government UFO footage) is a dupe under the spell of a government-run disinformation campaign, or is even an active disinformation agent himself. The High Strangeness Show, for example, said this week of DeLonge and Levenda that “Their military-industrial and intelligence community sources are attempting to sell the national security state to a new generation and control the UFO narrative to the masses.”
Here’s where I think I differ from some of the ufologists who are upset with DeLonge. I don’t think that the U.S. government purposely developed a UFO phenomenon as part of a vast campaign of deception. I’ve read the same government documents as the ufologists, and they seem to support a less purposeful reading. The available documentation suggests that the UFO “phenomenon” emerged as a result of science fiction readers and writers, notably Ray Palmer, imposing a narrative on a series of disparate events that only gradually solidified into the “UFO” phenomenon. The first “UFOs” after all were tiny little things before they became giant ships. (The description of the Roswell weather balloon as a flying “disc” was just one of many tiny flying discs reported in the 1940s.) The government seems to have taken advantage of the developing story rather than having created it, using it as cover for covert spying operations and aircraft testing. The government seems more an accidental participant than the prime mover, and perhaps that is the “secret” that nobody has an interest in letting us know.
Scott David Hamilton
3/19/2017 11:34:03 am
Speaking of the early develop of the UFO myth, did you see the blog post recently that reveals that Kenneth Arnold used to hand out cards with a quote from Oahspe on in? Of course where Arnold got the quote from is obvious, Ray Palmer published versions of Oahspe, seemed to be a big fan). I just find it funny that the original space-age myth can't help but be tinged with Victorian myth.
3/19/2017 05:09:10 pm
Fascinating. It only confirms that Ray Palmer is pretty much the creator of UFOs, and we should all blame him for this mess.
3/20/2017 06:52:36 pm
Palmer's illustration of a "flying saucer" looks suspiciously like a Flying Wing, something unusual but not unknown in his day.
3/20/2017 07:01:17 pm
Sorry, should have said "Arnold's".
3/19/2017 12:56:00 pm
Well, I'll give DeLonge credit for basically admitting his project is all about the revenue and not much else.
3/19/2017 03:10:37 pm
If he can't get a book reviewed how can he get a "feature film" made? I don't see how any of this is a money making venture. Sounds like just two lunatics.
3/19/2017 04:36:04 pm
You assume that the profitability of a publication depends upon its profile as subject of many reviews. But this need not be so. It may be that the book will sell many copies despite not having many reviews. Or it may not.
3/19/2017 05:01:40 pm
Professional book reviews are certainly no longer the cornerstone of a marketing plan, especially since user reviews on shopping sites have essentially taken their place. The important thing for sales is to get a title's name in front of the target audience. DeLonge can do that by marketing to his fans, regardless of what publications that they will never read say or do not say. Consider, for example, conservative bestsellers by radio and TV personalities. Almost no mainstream media review the endless parade of tomes, but through direct marketing (and some shady book club deals) they each become bestsellers anyway because they become talismans of political identity and tickets to being members of the in-group in certain social circles.
3/19/2017 05:46:49 pm
Captain Marvel Comic Books from the 1040s
3/19/2017 06:12:45 pm
"Whitley Strieber was a best-selling horror and science fiction novelist, and he was able to turn that high profile and skill as a writer into a way to make his allegedly factual accounts of encounters with aliens into best-sellers. And some of his writing about aliens were turned into a movie, Communion (1989). So DeLonge may be talking realistically when he talks about a feature film adaptation."
3/19/2017 07:39:06 pm
DeLonge's mental state is irrelevant to his conclusions. Furthermore, DeLonge is not working alone in this enterprise; Levanda is working with him.
3/19/2017 08:26:34 pm
"Consider, as an example, the movie Battlefield Earth. It was based upon a terrible novel written by a bad author, and the movie was also bad. Yet that movie was made because it had influential supporters (notably Tom Cruise, who loved the novel)."
3/19/2017 08:49:50 pm
How was I not mentioning F - I - N - A - N - C - I - N - G?
3/20/2017 06:55:39 am
"some person = a person with access to MONEY FOR A MOVIE.
3/20/2017 09:54:34 am
Palm Tree Film would love to make such a movie, I suspect. They always seem to be able to make films, with some very creative financing:
3/20/2017 11:07:56 am
Thanks A BUDDHIST for your simplified formula, which points the way to a possible success story:
3/19/2017 06:50:19 pm
"The High Strangeness Show, for example, said this week of DeLonge and Levenda that “Their military-industrial and intelligence community sources are attempting to sell the national security state to a new generation and control the UFO narrative to the masses.”
3/19/2017 10:55:03 pm
I'm sorry for going down a semantic side-line here, but the repeated use of "Mythology" in reference to UFOlogy is incorrect, I was brought up understanding that a "myth" was a commonly held belief in something that has no fact to back it up.
3/20/2017 06:43:19 am
That's a great question, John, and "myth" has two definitions. My dictionary gives your definition -- a widespread false belief -- as the second definition. The first one is the one I was referring to: "a traditional story, especially one concerning the early history of a people or explaining some natural or social phenomenon, and typically involving supernatural beings or events." At this point, the false story of UFOs/aliens has become a myth in that sense. But in terms of widespread false beliefs, surveys here in the U.S. suggest that as many as 40% of Americans believe in UFOs and government conspiracies about them, so I think that would qualify, too!
3/20/2017 07:01:16 am
What are the odds on the 700 or so Titanic survivors all being deaf? That's the real story.
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