This week Ancient Aliens is off (returning next week), so I am also taking the weekend off. But I do want to pass along the ratings data for this big week in pseudo-documentaries. On Tuesday The Curse of Oak Island brought in 3.5 million viewers, while its lead-out, The Secret of Skinwalker Ranch had a soft launch, fumbling more than a third of its lead-in. Skinwalker brought in just 2.0 million viewers—high for cable, but disappointing compared to its lead in. It lost fully one-half of all the Oak Island viewers under the age of 49, earning a 0.34 rating in the 18-49 demo to Oak Island’s 0.70. Turns out that the ceiling on interest in space poltergeists remains fairly stubbornly set at 2.0 million mostly older viewers, just as it has been for almost ever alien-themed cable pseudo-documentary. The only silver lining is that Skinwalker built massively on the even poorer ratings for the show it replaced, Project Blue Book, which had only 1.4 million viewers when it left the air last month. Skinwalker is therefore the most successful Oak Island companion series, and seems destined to run itself into the ground for years if it can keep up ratings. Meanwhile, Rob Riggle: Global Investigator totally shit the bed with ratings that made its Sunday failure look like a success. After failing hard with only 650,000 viewers on Sunday and being pulled from the valuable broadcasting night, the relaunched Discovery Channel series humiliated itself by drawing just 489,000 viewers in its new Thursday timeslot, with a 0.13 rating among adults 18-49. By comparison, the same night last week had twice as many viewers for Discovery’s Homestead Rescue, and three times as many for the same show the week before that. Riggle’s show is actively repelling Discovery’s viewers.
8 Comments
Doc Rock
4/4/2020 04:34:02 pm
I wonder what the cutoff is for these types of shows to make money?
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Corey Bayless
4/4/2020 04:37:51 pm
I saw some of "Skinwalker Ranch."
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Jim
4/4/2020 06:28:35 pm
They need the guns for the bulletproof wolves,,,, oh wait,, bulletproof,,, so guns won't work,,,,,, OK, I got nuthin.
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Bill
4/4/2020 10:34:49 pm
Monty Python and the Holy Grail = best movie ever IMO :)
Z
4/5/2020 11:30:08 am
Space poltergeists !!!
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Lyn McConchie
4/5/2020 03:14:55 pm
On a different topic, I hope all of you out there stay safe, and well. In New Zeland we're in lockdown and things could be a lot worse. Cases have climbed past 1000, but we've had only one death. I write - apart from Holmes pastiches - SF/F, and completed two post-apocalyptic novels last year. My scenario was worse, but while covid19 isn't nearly as bad as it could have been, there is no guarantee there won't be far worse down the line. And I'm now wondering, how long will it be before the bunch that do this wort of TV, start a new series. ALIEN PLAGUES...
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Chris Aubeck
4/5/2020 05:04:42 pm
If there’s a UK lockdown in the summer, it will be interesting to see what happens to crop circles...
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Kal
4/6/2020 11:23:48 am
That title is just as weird as the idea, a mix of Cannibal Holocaust and Indiana Jones, so they're tuning in over 50 but finding out with disappointment there aren't any actual fake professor archeologist adventurers, or scantily clad ladies and cannibals.Maybe they can phone in Anthony Hopkins somewhere, to make it sound more scary, but they' can't afford him, so they'll get Jason Statham. stock footage.
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AuthorI am an author and researcher focusing on pop culture, science, and history. Bylines: New Republic, Esquire, Slate, etc. There's more about me in the About Jason tab. Newsletters
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